Compare Direxion Daily Semiconductor Bear 3X Shares (SOXS) vs Ulta Beauty Inc (ULTA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Direxion Daily Semiconductor Bear 3X Shares vs Ulta Beauty Inc — how do they compare? Direxion Daily Semiconductor Bear 3X Shares trades at $43.74, while Ulta Beauty Inc trades at $542.26 (market cap $24.12B). Which is the better fit depends on your goals.
| SOXS | ULTA | |
|---|---|---|
Sector | Leveraged / Inverse | Consumer Cyclical |
52-Week High | $1.29K | $706.82 |
52-Week Low | $32.50 | $450.75 |
Market Cap | — | $24.12B |
Enterprise Value | — | $26.43B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
SOXS, the Direxion Daily Semiconductor Bear 3X ETF, declined 4.86% to $44.09 amid bearish technical signals with 18 sell indicators versus 2 buy signals. The fund benefits from semiconductor sector weakness but faces volatility due to its leveraged inverse structure. Recent corporate actions include a 1:10 stock split scheduled for July 2026 and a $0.04 dividend payment in June 2026.
The outlook remains challenging with technical indicators signaling bearish momentum. While SOXS offers tactical opportunities during semiconductor downturns, its leveraged nature poses significant risks for long-term investors. Key risks include AI hardware demand resilience and rapid market reversals that could erode value quickly.
ULTA Beauty trades at $549.23, down 2.64% today, amid mixed signals. The stock shows a bullish technical trend with strong moving averages, while fundamentals reveal steady revenue growth to $11.30B in 2025, though net income margin has softened to 9.34%. Recent Q2 2026 earnings beat expectations, and the company raised full-year guidance, yet some segments like cosmetics showed flat performance.
The outlook is cautiously optimistic, with a consensus price target of $653.14 implying significant upside. Key opportunities include digital growth and AI integration potential, but risks involve competitive pressures and reliance on discretionary consumer spending. Analyst sentiment remains predominantly bullish, supporting a favorable risk-reward profile for long-term investors.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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Latest headlines on both assets
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About Direxion Daily Semiconductor Bear 3X Shares
SOXS is a leveraged ETF that seeks daily investment results corresponding to 300% of the inverse (opposite) of the daily performance of the ICE Semiconductor Index. It is designed as a tactical tool for experienced traders to take a bearish (short) position on the semiconductor sector. Due to the effects of compounding and leverage, SOXS is intended to be held for a single day and is not suitable for long-term investment.
Read more on SOXS →About Ulta Beauty Inc
With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →
