SoundHound AI Inc vs Williams-Sonoma, Inc. — how do they compare? SoundHound AI Inc trades at $6.46 (market cap $2.92B), while Williams-Sonoma, Inc. trades at $227.52 (market cap $26.80B). The key difference: Williams-Sonoma, Inc. is far larger — about 9.2× SoundHound AI Inc's market cap, and Williams-Sonoma, Inc. pays a 1.34% dividend while SoundHound AI Inc pays none. Which is the better fit depends on your goals.
| SOUN | WSM | |
|---|---|---|
Market Cap | $2.92B | $26.80B |
Sector | Technology | Consumer Cyclical |
52-Week High | $21.40 | $251.81 |
52-Week Low | $5.70 | $168.64 |
Enterprise Value | $2.72B | $27.30B |
Dividend Yield | — | 1.34% |
Signals from Pluang's Aura AI — not financial advice
SOUN trades at $6.57, down 2.52% today, with a bearish technical signal from moving averages but bullish oscillators. Revenue grew 45% year-over-year in Q2 2026 to $61.9 million, though net income remains negative. The company completed its LivePerson acquisition in September 2026, projecting combined revenue of $350–400 million next year. Analyst consensus is strong with 75% buy ratings and a $8.50 price target, implying 29% upside.
Outlook hinges on scaling the LivePerson integration and achieving profitability, but high short interest (nearly 40%) and persistent cash burn pose risks. The stock offers growth potential if execution succeeds, yet volatility may persist amid competitive and operational challenges.
Williams-Sonoma (WSM) trades at $227.83, up 0.18% with a bearish technical signal despite strong fundamentals. The company reported three consecutive quarterly earnings beats, with Q2 2026 EPS of $2.10 beating expectations of $2.08. Revenue trends show stabilization around $7.7-8.0B with improving net margins to 14.73%. Technical indicators show the stock testing support at $225 with RSI at oversold levels, suggesting potential near-term bounce.
The outlook remains positive with analyst consensus target of $252.23 representing 10.7% upside. Strong market share gains in home furnishings and raised full-year guidance support bullish case, though tariff pressures and competitive retail environment present ongoing risks. Institutional buying activity, including HSBC's 12.1% position increase, reinforces confidence in the company's execution.
Trailing returns across standard periods
SoundHound AI, Inc. is a leading innovator in voice artificial intelligence, specializing in conversational intelligence technology. The company develops a platform that allows businesses to add custom voice assistants and natural language processing capabilities to their products and services, ranging from in-car systems and smart speakers to mobile apps and IoT devices. SoundHound's core technology, including its proprietary speech recognition and natural language understanding models, aims to enable fast, accurate, and deeply integrated voice AI experiences across various industries.
Read more on SOUN →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →