SoFi Technologies Inc vs Western Union Co — how do they compare? SoFi Technologies Inc trades at $17.35 (market cap $22.38B), while Western Union Co trades at $6.99 (market cap $2.16B). The key difference: SoFi Technologies Inc is far larger — about 10.4× Western Union Co's market cap, and Western Union Co pays a 13.54% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| SOFI | WU | |
|---|---|---|
Market Cap | $22.38B | $2.16B |
Sector | Financials | Technology |
52-Week High | $32.21 | $10.28 |
52-Week Low | $15.15 | $6.36 |
Enterprise Value | — | $2.07B |
Dividend Yield | — | 13.54% |
Signals from Pluang's Aura AI — not financial advice
SoFi Technologies trades at $18.01, down 1.15% amid mixed signals. The stock shows strong fundamental progress with 40% revenue growth and three consecutive earnings beats, though Q3 2026 expectations of $0.17 EPS present a high bar. Technical indicators are neutral with support at $18 and resistance at $19. Recent partnership with Payward expands banking infrastructure capabilities while rising Treasury yields pressure fintech lenders.
SoFi presents a growth story with expanding profitability and strategic partnerships, though negative operating cash flow and high valuation multiples warrant caution. Analyst consensus targets $20.78 with 37% buy ratings, suggesting moderate upside potential balanced against macroeconomic sensitivity and competitive pressures in the digital banking space.
Western Union (WU) trades at $7.00, down 2.51% recently, with a bearish technical signal and neutral oscillators. Key financials show a P/E of 5.65 and net income margin of 9.79%, but revenue has declined from $4.5B in 2022 to $4.05B in 2025. Recent news highlights a $200M cost-cutting plan and the pending Intermex acquisition, which faces regulatory hurdles. Analyst consensus is mixed, with a $7.14 price target and a 'Strong Sell' rating from some firms.
The outlook for WU is cautious due to declining revenue, integration risks from acquisitions, and competitive pressures. Opportunities include potential savings from efficiency initiatives and dividend yield appeal, but risks like margin pressure and regulatory delays could hinder recovery. Investors should weigh cost-cutting benefits against fundamental weaknesses in the money transfer sector.
Trailing returns across standard periods
Latest headlines on both assets
SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →Western Union provides domestic and international money transfers through its global network of about 500,000 outside agents. It is the largest money transfer company in the world and one of only a few companies with a truly global agent network.
Read more on WU →