SoFi Technologies Inc vs WD 40 Company — how do they compare? SoFi Technologies Inc trades at $18.01 (market cap $23.40B), while WD 40 Company trades at $233.59 (market cap $3.15B). The key difference: SoFi Technologies Inc is far larger — about 7.4× WD 40 Company's market cap, and WD 40 Company pays a 1.74% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| SOFI | WDFC | |
|---|---|---|
Market Cap | $23.40B | $3.15B |
Sector | Financials | Technology |
52-Week High | $32.21 | $264.91 |
52-Week Low | $15.15 | $187.52 |
Enterprise Value | — | $3.20B |
Dividend Yield | — | 1.74% |
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WDFC trades at $234.93, up 1.61% today, with a bullish technical outlook supported by moving averages but neutral oscillators. Recent Q2 2026 earnings beat expectations at $2.33 EPS, though Q4 2025 missed. The company maintains strong profitability with a 55.82% gross margin and 13.22% net margin, while valuation ratios like P/E of 35.64 suggest a premium. A quarterly dividend of $1.02 was declared, payable July 31, 2026.
Outlook is mixed: solid brand strength and cash flow support growth, but high input costs pressure margins. Risks include competitive threats and valuation concerns. Analyst consensus is cautious with 71.42% hold ratings. Upside hinges on margin stability and execution of clear growth strategies amid economic uncertainties.
Trailing returns across standard periods
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SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →