SoFi Technologies Inc vs Western Digital Corp — how do they compare? SoFi Technologies Inc trades at $17.42 (market cap $23.26B), while Western Digital Corp trades at $481.13 (market cap $172.09B). The key difference: Western Digital Corp is far larger — about 7.4× SoFi Technologies Inc's market cap, and Western Digital Corp pays a 0.13% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| SOFI | WDC | |
|---|---|---|
Market Cap | $23.26B | $172.09B |
Sector | Financials | Technology |
52-Week High | $32.21 | $746.23 |
52-Week Low | $15.15 | $95.03 |
Enterprise Value | — | $171.56B |
Dividend Yield | — | 0.13% |
Signals from Pluang's Aura AI — not financial advice
SOFI stock trades at $18.01, down 1.15% today, with a neutral technical signal and bullish moving averages. The company reported strong Q2 2026 earnings, beating estimates with $0.12 EPS, and revenue growth remains robust at 40% year-over-year. Recent news highlights a partnership with Payward to enhance banking and digital asset connectivity, though the stock faces pressure from rising Treasury yields affecting fintech lenders.
The outlook is mixed; solid fundamentals and growth support upside toward the $20.63 consensus target, but risks include negative operating cash flow, high leverage, and macroeconomic sensitivity. Investors should weigh the company's expansion against persistent profitability challenges and competitive fintech pressures.
Western Digital (WDC) trades at $477.30, up 2.1% today, reflecting strong momentum amid AI-driven storage demand. The stock shows bullish technical signals, with recent earnings beats and a consensus analyst price target of $676.70 suggesting 42% upside. Fundamentals are robust, with a net income margin of 71.97% in 2025 and positive cash flow trends, though revenue declined to $9.52B from prior years.
Outlook remains positive due to AI data growth catalysts and shareholder returns, but risks include competitive pressures and volatility from high expectations. The stock's valuation multiples like P/E of 17.73 appear reasonable given growth prospects, supporting a bullish bias with caution on execution risks.
Trailing returns across standard periods
Latest headlines on both assets
SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →Western Digital is a vertically integrated supplier of data storage solutions, spanning both hard disk drives and solid-state drives. In the HDD market it forms a practical duopoly with Seagate, and it is the largest global producer of NAND flash chips for SSDs in a joint venture with competitor Kioxia.
Read more on WDC →