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Compare SoFi Technologies Inc (SOFI) vs Upstart Holdings Inc (UPST) Price & Performance

SoFi Technologies IncTrade
Upstart Holdings IncTrade

Price performance (Past 24H)

Key statistics

SoFi Technologies Inc vs Upstart Holdings Inc — how do they compare? SoFi Technologies Inc trades at $17.4 (market cap $23.26B), while Upstart Holdings Inc trades at $26.01 (market cap $2.63B). The key difference: SoFi Technologies Inc is far larger — about 8.8× Upstart Holdings Inc's market cap. Which is the better fit depends on your goals.

SOFIUPST
Market Cap
$23.26B$2.63B
Sector
FinancialsFinancials
52-Week High
$32.21$68.11
52-Week Low
$15.15$24.22

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

SoFi Technologies Inc

SOFI stock trades at $18.01, down 1.15% today, with a neutral technical signal and bullish moving averages. The company reported strong Q2 2026 earnings, beating estimates with $0.12 EPS, and revenue growth remains robust at 40% year-over-year. Recent news highlights a partnership with Payward to enhance banking and digital asset connectivity, though the stock faces pressure from rising Treasury yields affecting fintech lenders.

The outlook is mixed; solid fundamentals and growth support upside toward the $20.63 consensus target, but risks include negative operating cash flow, high leverage, and macroeconomic sensitivity. Investors should weigh the company's expansion against persistent profitability challenges and competitive fintech pressures.

Upstart Holdings Inc

Upstart Holdings (UPST) trades at $26.98, down 3.81% on the day, reflecting bearish technical momentum and recent earnings misses. The stock shows oversold conditions with an RSI of 18.98, while fundamentals indicate a turnaround with 2025 net income of $53.60M on $1.02B revenue, marking its first annual profit. Analyst sentiment is mixed with a 45.46% buy rating and $47.20 consensus target, but insider selling and weak cash flow from operations pose concerns.

The outlook hinges on execution in personal loan growth and AI lending efficiency, but risks include high debt-to-asset ratio of 61.48% and macroeconomic sensitivity. Near-term resistance at $28 challenges upside, while support at $26 may stabilize declines if earnings improve in Q3 2026.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI

About Upstart Holdings Inc

Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.

Read more on UPST