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Compare SoFi Technologies Inc (SOFI) vs Upstart Holdings Inc (UPST) Price & Performance

SoFi Technologies IncTrade
Upstart Holdings IncTrade

Price performance (Past 24H)

Key statistics

SoFi Technologies Inc vs Upstart Holdings Inc — how do they compare? SoFi Technologies Inc trades at $18.16 (market cap $23.22B), while Upstart Holdings Inc trades at $30.22 (market cap $2.91B). The key difference: SoFi Technologies Inc is far larger — about 8× Upstart Holdings Inc's market cap. Which is the better fit depends on your goals.

SOFIUPST
Market Cap
$23.22B$2.91B
Sector
FinancialsFinancials
52-Week High
$32.21$73.76
52-Week Low
$15.15$24.22

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

SoFi Technologies Inc

SOFI trades at $18.12, down 1.41% today, with a bullish technical signal and recent earnings beats. Revenue grew to $3.61B in 2025, with a net income margin of 14.78%. The stock is supported by strong member growth and a consensus price target of $19.50, though negative operating cash flow and high valuation ratios present challenges.

Outlook is cautiously optimistic with growth potential from digital banking expansion, but risks include persistent negative cash flow, competitive pressures, and sensitivity to interest rate changes. Analyst sentiment is mixed, with 33% buy ratings highlighting upside, while high P/E of 36.69 warrants caution for value-focused investors.

Upstart Holdings Inc

Upstart Holdings trades at $30.21, down 2.83% on the day, with a bullish technical signal supported by moving averages despite recent earnings misses. The company achieved a significant turnaround with $53.6M net income in 2025 after years of losses, driven by 42% revenue growth in Q2 2026. Analyst consensus remains positive with a $47.20 price target, though debt levels have risen to 61.48% of assets.

The outlook balances strong AI-driven loan growth against execution risks and high valuation. Near-term catalysts include the upcoming bank launch and sustained origination growth, while macroeconomic sensitivity and competitive pressures present ongoing challenges for the lending platform.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI

About Upstart Holdings Inc

Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.

Read more on UPST