SoFi Technologies Inc vs United Parcel Service Inc — how do they compare? SoFi Technologies Inc trades at $15.74 (market cap $20.23B), while United Parcel Service Inc trades at $94.41 (market cap $78.52B). The key difference: United Parcel Service Inc is far larger — about 3.9× SoFi Technologies Inc's market cap, and United Parcel Service Inc pays a 7.11% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold SoFi Technologies Inc for 60 Days and United Parcel Service Inc for 141 Days on average.
| SOFI | UPS | |
|---|---|---|
Market Cap | $20.23B | $78.52B |
Volume | 32,692,405 | 5,159,366 |
Sector | Financials | Industrials |
52-Week High | $32.21 | $120.00 |
52-Week Low | $15.15 | $82.87 |
Typical Hold Time | 60 Days | 141 Days |
Enterprise Value | $20.37B | $102.54B |
Dividend Yield | — | 7.11% |
Signals from Pluang's Aura AI — not financial advice
SOFI Technologies stock trades at $15.66, down 0.64% on the day, with a bearish technical signal from moving averages and oscillators. The company reported strong earnings beats in recent quarters, with Q3 2026 results expected soon. Revenue has grown from $1.6B in 2022 to $3.6B in 2025, though net income margins have fluctuated. Analyst consensus is a Buy with a $21.58 price target, but technical indicators suggest near-term pressure.
The outlook for SOFI is mixed: strong fundamentals and growth potential are offset by technical weakness and competitive risks. Investment opportunity lies in its revenue trajectory and market position, but investors face risks from execution challenges and interest rate sensitivity. The stock's current valuation metrics indicate premium pricing relative to peers, requiring careful monitoring of upcoming earnings.
UPS trades at $92.28, down 0.89% on the day, with a bearish technical signal despite recent earnings beats. The company maintains solid fundamentals with a P/E of 17.15 and ROE of 29.66%, though revenue has declined from $100.3B in 2022 to $88.7B in 2025. Recent developments include the launch of UPS Secure Commerce and an exclusive TikTok Shop partnership.
The outlook is mixed: analyst consensus price target of $118.67 suggests 29% upside, but technical indicators and recent downgrades highlight near-term pressure. Key risks include fuel costs, domestic volume concerns, and Amazon competition, while the 7% dividend yield provides income support.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →