Sirius XM Holdings Inc vs SoFi Technologies Inc — how do they compare? Sirius XM Holdings Inc trades at $28.71 (market cap $9.71B), while SoFi Technologies Inc trades at $17.38 (market cap $23.26B). The key difference: SoFi Technologies Inc is far larger — about 2.4× Sirius XM Holdings Inc's market cap, and Sirius XM Holdings Inc pays a 3.75% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| SIRI | SOFI | |
|---|---|---|
Market Cap | $9.71B | $23.26B |
Sector | Media | Financials |
52-Week High | $32.59 | $32.21 |
52-Week Low | $19.92 | $15.15 |
Enterprise Value | $18.99B | — |
Dividend Yield | 3.75% | — |
Signals from Pluang's Aura AI — not financial advice
Sirius XM Holdings Inc. (SIRI) trades at $28.80, down 0.66% today, with a bullish technical signal from moving averages and a consensus analyst price target of $34.86. The company reported mixed quarterly earnings, beating in Q1 2026 but missing in Q4 2025 and Q2 2026. Financials show a net income margin of 10.23% for 2025, with revenue at $8.56B, while the balance sheet indicates a debt-to-asset ratio improvement to 35.63% in 2025. Recent news highlights a YouTube partnership expected to boost EBITDA by 2029.
The outlook for SIRI is positive, supported by analyst upgrades and institutional buying, but risks include competitive pressures in audio streaming and reliance on advertising growth. The stock's valuation metrics, such as a P/E of 11.57 and P/B of 0.82, suggest potential upside if earnings improve, though volatility from market sentiment remains a concern.
SOFI stock trades at $18.01, down 1.15% today, with a neutral technical signal and bullish moving averages. The company reported strong Q2 2026 earnings, beating estimates with $0.12 EPS, and revenue growth remains robust at 40% year-over-year. Recent news highlights a partnership with Payward to enhance banking and digital asset connectivity, though the stock faces pressure from rising Treasury yields affecting fintech lenders.
The outlook is mixed; solid fundamentals and growth support upside toward the $20.63 consensus target, but risks include negative operating cash flow, high leverage, and macroeconomic sensitivity. Investors should weigh the company's expansion against persistent profitability challenges and competitive fintech pressures.
Trailing returns across standard periods
Latest headlines on both assets
SiriusXM Holdings is now composed of two businesses: SiriusXM and Pandora. SiriusXM transmits music, talk shows, sports, and news via its two satellite radio networks, primarily to consumers in vehicles who pay a subscription fee. The firm's radios come preinstalled on a wide range of light vehicles in the U.S. and Canada. The firm acquired Pandora Media in February 2019 via an all-stock transaction. Pandora is a streaming music platform that offers an ad-supported radio option and a paid on-demand service. Liberty Media owns 80% of SiriusXM, traded through its Liberty SiriusXM Group tracking stock.
Read more on SIRI →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →