Stitch Fix Inc vs Williams-Sonoma, Inc. — how do they compare? Stitch Fix Inc trades at $3.94 (market cap $520.36M), while Williams-Sonoma, Inc. trades at $223.2 (market cap $26.30B). The key difference: Williams-Sonoma, Inc. is far larger — about 50.5× Stitch Fix Inc's market cap, and Williams-Sonoma, Inc. pays a 1.36% dividend while Stitch Fix Inc pays none. Which is the better fit depends on your goals.
| SFIX | WSM | |
|---|---|---|
Market Cap | $520.36M | $26.30B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $5.83 | $240.06 |
52-Week Low | $3.06 | $168.64 |
Enterprise Value | $408.08M | $27.14B |
Dividend Yield | — | 1.36% |
Signals from Pluang's Aura AI — not financial advice
Stitch Fix (SFIX) trades at $3.84, up 1.32% today, showing signs of stabilization after a challenging period. The stock exhibits a bullish technical signal with improving fundamentals, including narrowing losses and a debt-free balance sheet. Recent quarters show earnings beats, with Q1 2026 actual EPS of -$0.01 beating expectations of -$0.06. Revenue remains stable at $1.27 billion for 2025, while net losses have decreased significantly from -$207 million in 2022 to -$28.74 million in 2025. AI-driven personalization initiatives and active client growth are key positive developments.
The outlook for SFIX is cautiously optimistic as the company's turnaround gains traction. Investment opportunities include potential upside to the $4.75 consensus price target, representing 24% upside, and continued margin improvement. Risks include persistent net losses, competitive pressures in online retail, and sensitivity to consumer spending trends. The stock's low P/S ratio of 0.39 suggests undervaluation if the recovery continues, but execution risks remain substantial.
Williams-Sonoma (WSM) trades at $221.13, down 3.19% on the day, with a bullish technical signal from moving averages but neutral oscillators. The company maintains strong profitability with a 13.81% net margin and 54.01% ROE, though revenue has shown volatility. Recent earnings beats and consistent dividend payments highlight operational strength amid consumer discretionary sector challenges noted in recent financial media coverage.
The outlook is mixed with solid fundamentals and analyst consensus near current price, but risks include consumer spending sensitivity and competitive pressures. Upside potential exists if earnings momentum continues, yet macroeconomic headwinds and sector underperformance pose near-term challenges for shareholder returns.
Trailing returns across standard periods
Stitch Fix Inc offers personal style service for men and women. The company engages in delivering one-to-one personalization to clients through the combination of data science and human judgment. It provides a shipment service called A FIX where the stylist's hand selects items from several merchandises with analysis of client and merchandise data to provide a personalized shipment of apparel, shoes, and accessories suited to the client's needs. The company offers products across categories, brands, product types and price points including Women's, Petite, Maternity, Men's and Plus. It also offers various product types, including denim, dresses, blouses, skirts, shoes, jewelry and handbags, and sells merchandise across various range of price points.
Read more on SFIX →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →