Boston Beer Company Inc vs Ulta Beauty Inc — how do they compare? Boston Beer Company Inc trades at $170.75 (market cap $1.88B), while Ulta Beauty Inc trades at $489.47 (market cap $20.98B). The key difference: Ulta Beauty Inc is far larger — about 11.2× Boston Beer Company Inc's market cap. Which is the better fit depends on your goals.
| SAM | ULTA | |
|---|---|---|
Market Cap | $1.88B | $20.98B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $260.05 | $706.82 |
52-Week Low | $161.08 | $450.75 |
Enterprise Value | $1.75B | $23.06B |
Trailing returns across standard periods
Latest headlines on both assets
Boston Beer is a leader in U.S. high-end malt beverages and adjacent categories, with strong positions in craft beer, hard cider, and hard seltzer. The firm sells an array of flavor variants and package sizes, predominantly centered around four priority brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer. Its drinks are produced in both company-owned breweries as well as through third-party contract arrangements, and while the company primarily goes to market through independent wholesalers (as mandated by law), it operates a fairly large salesforce to induce demand across the value chain (distributors, retailers, and drinkers). The preponderance of revenue is generated domestically.
Read more on SAM →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →