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Compare Ross Stores, Inc. (ROST) vs SoFi Technologies Inc (SOFI) Price & Performance

Ross Stores, Inc.Trade
SoFi Technologies IncTrade

Price performance (Past 24H)

Key statistics

Ross Stores, Inc. vs SoFi Technologies Inc — how do they compare? Ross Stores, Inc. trades at $225 (market cap $73.25B), while SoFi Technologies Inc trades at $17.42 (market cap $23.26B). The key difference: Ross Stores, Inc. is far larger — about 3.1× SoFi Technologies Inc's market cap, and Ross Stores, Inc. pays a 0.78% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.

ROSTSOFI
Market Cap
$73.25B$23.26B
Sector
Consumer CyclicalFinancials
52-Week High
$255.23$32.21
52-Week Low
$144.67$15.15
Enterprise Value
$73.70B
Dividend Yield
0.78%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Ross Stores, Inc.

Ross Stores (ROST) trades at $229.31, down 0.6% on the day, showing bearish technical signals despite strong fundamental performance. The company reported three consecutive quarterly earnings beats, with Q2 2026 EPS of $2.66 beating expectations by 36%. Revenue growth accelerated to 13% in Q2 2026, with comparable store sales surging 10% driven by increased traffic and margin expansion. The stock faces technical resistance near $234 while maintaining strong analyst support with a $271.33 consensus price target.

ROST presents a compelling growth story with robust fundamentals but faces near-term technical headwinds. The company's value-focused retail strategy resonates with cost-conscious consumers, driving consistent earnings outperformance. Key risks include competitive pressures in off-price retail and macroeconomic sensitivity. With 64% of analysts maintaining buy ratings and a 19% upside to consensus targets, the stock offers growth potential for investors comfortable with current technical weakness.

SoFi Technologies Inc

SOFI stock trades at $18.01, down 1.15% today, with a neutral technical signal and bullish moving averages. The company reported strong Q2 2026 earnings, beating estimates with $0.12 EPS, and revenue growth remains robust at 40% year-over-year. Recent news highlights a partnership with Payward to enhance banking and digital asset connectivity, though the stock faces pressure from rising Treasury yields affecting fintech lenders.

The outlook is mixed; solid fundamentals and growth support upside toward the $20.63 consensus target, but risks include negative operating cash flow, high leverage, and macroeconomic sensitivity. Investors should weigh the company's expansion against persistent profitability challenges and competitive fintech pressures.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Ross Stores, Inc.

Ross Stores is a leading American off-price apparel and home fashion retailer, operating over 1,920 stores (at the end of fiscal 2021) across the Ross Dress for Less and dd's Discounts banners. Ross offers a variety of name-brand products and targets undercutting conventional retailers' regular prices by 20%-70%. The company uses an opportunistic, flexible merchandising approach

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About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI