RLX Technology Inc vs Ulta Beauty Inc — how do they compare? RLX Technology Inc trades at $2.03 (market cap $2.52B), while Ulta Beauty Inc trades at $488 (market cap $20.98B). The key difference: Ulta Beauty Inc is far larger — about 8.3× RLX Technology Inc's market cap, and RLX Technology Inc pays a 4.85% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals.
| RLX | ULTA | |
|---|---|---|
Market Cap | $2.52B | $20.98B |
Sector | Technology | Consumer Cyclical |
52-Week High | $2.73 | $706.82 |
52-Week Low | $1.79 | $450.75 |
Enterprise Value | $1.15B | $23.06B |
Dividend Yield | 4.85% | — |
Trailing returns across standard periods
RLX Technology Inc. is a leading e-vapor company in China, focusing on the research, development, and sale of e-vapor products. The company primarily operates under the RELX brand, offering a range of closed-system e-vapor products designed to deliver a high-quality user experience. RLX's business model is centered on product innovation, strong brand building, and a vast distribution network across China.
Read more on RLX →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
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