Reddit Inc vs WD 40 Company — how do they compare? Reddit Inc trades at $147.16 (market cap $28.74B), while WD 40 Company trades at $199.54 (market cap $2.71B). The key difference: Reddit Inc is far larger — about 10.6× WD 40 Company's market cap, and WD 40 Company pays a 2.02% dividend while Reddit Inc pays none. Which is the better fit depends on your goals.
| RDDT | WDFC | |
|---|---|---|
Market Cap | $28.74B | $2.71B |
Sector | Media | Technology |
52-Week High | $270.71 | $264.91 |
52-Week Low | $121.84 | $187.52 |
Enterprise Value | $25.97B | $2.76B |
Dividend Yield | — | 2.02% |
Signals from Pluang's Aura AI — not financial advice
Reddit (RDDT) trades at $149.38, down 3.29% amid bearish technical signals, though fundamentals remain strong with 61% YoY revenue growth and consistent earnings beats. The stock faces valuation concerns despite robust profitability margins above 30% and positive analyst sentiment with 64% buy ratings. Recent CEO stock sales and AI licensing renewal risks have contributed to recent volatility.
The outlook remains positive with a $216.08 consensus price target suggesting 45% upside potential, driven by AI monetization and international expansion. Key risks include valuation compression, competitive pressures in digital advertising, and the expiration of major AI data licensing agreements in 2027.
WDFC trades at $201.73, down 2.81% today, with a bearish technical signal but strong fundamentals. Recent earnings show mixed results with a Q4 2025 miss but Q1 and Q2 2026 beats. The company maintains robust profitability with a 55.82% gross margin and 13.22% net margin. News highlights strong Q3 2026 performance and strategic growth initiatives including global expansion and digital transformation.
Outlook is cautiously optimistic with solid brand loyalty and growth potential, but risks include input cost pressures and valuation concerns. Analyst consensus is mixed with a 'Hold' majority. The stock's current price near support at $199 suggests potential stability if fundamentals hold.
Trailing returns across standard periods
Latest headlines on both assets
Reddit Inc. operates a vast network of online communities organized around various interests, known as 'subreddits'. Functioning as a hybrid of a social media platform and a discussion forum, the company generates revenue primarily through advertising and premium subscriptions. Reddit is a major hub for user-generated content, trending news, and viral discussions, and it is a key player in the digital advertising and social media landscape.
Read more on RDDT →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →