Royal Caribbean Cruises Ltd vs Tractor Supply Co — how do they compare? Royal Caribbean Cruises Ltd trades at $285.5 (market cap $76.75B), while Tractor Supply Co trades at $29.31 (market cap $15.54B). The key difference: Royal Caribbean Cruises Ltd is far larger — about 4.9× Tractor Supply Co's market cap, and Tractor Supply Co pays the higher dividend (3.24%). Which is the better fit depends on your goals.
| RCL | TSCO | |
|---|---|---|
Market Cap | $76.75B | $15.54B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $365.84 | $62.65 |
52-Week Low | $246.71 | $29.14 |
Enterprise Value | $98.03B | $21.73B |
Dividend Yield | 1.75% | 3.24% |
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Tractor Supply (TSCO) trades at $29.64, down 2.85% today, with a bearish technical outlook but solid fundamentals including 36.4% gross margins and 45.5% ROE. Recent earnings show mixed results with two misses but a strong Q2 expectation of $0.83 EPS. The company maintains stable revenue growth, reaching $15.5B in 2025, and announced a $0.24 dividend for H1-26.
Despite near-term headwinds, TSCO's strong market position and analyst consensus price target of $38.40 suggest 30% upside potential. Risks include consumer discretionary pressure and recent earnings volatility, but the stock's current valuation at 14.9x P/E presents a compelling entry point for long-term investors seeking exposure to the resilient rural lifestyle retail sector.
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Latest headlines on both assets
Royal Caribbean is the world's second-largest cruise company, operating 64 ships across five global and partner brands in the cruise vacation industry, with 10 more ships on order. Brands the company operates include Royal Caribbean International, Celebrity Cruises, and Silversea. The company also has a 50% investment in a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises, allowing it to compete on the basis of innovation, quality of ships and service, variety of itineraries, choice of destinations, and price. The company completed the divestiture of its Azamara brand in the first quarter of 2021.
Read more on RCL →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →