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Compare Royal Caribbean Cruises Ltd (RCL) vs Southern Company (SO) Price & Performance

Royal Caribbean Cruises LtdTrade
Southern CompanyTrade

Price performance (Past 24H)

Key statistics

Royal Caribbean Cruises Ltd vs Southern Company — how do they compare? Royal Caribbean Cruises Ltd trades at $283.29 (market cap $75.51B), while Southern Company trades at $86.29 (market cap $98.29B). The key difference: Southern Company is the larger of the two by market cap, and Southern Company pays the higher dividend (3.56%). Which is the better fit depends on your goals — on Pluang, investors hold Royal Caribbean Cruises Ltd for 85 Days and Southern Company for 12 Days on average.

RCLSO
Market Cap
$75.51B$98.29B
Volume
2,408,9975,624,994
Sector
Consumer CyclicalUtilities
52-Week High
$348.03$99.72
52-Week Low
$230.30$82.35
Typical Hold Time
85 Days12 Days
Enterprise Value
$98.15B$172.39B
Dividend Yield
2.13%3.56%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Royal Caribbean Cruises Ltd

Royal Caribbean (RCL) trades at $281.39, down 2.58% on the day, amid mixed technical signals with bullish moving averages but overbought RSI levels. Fundamentally, the company shows strong recovery with revenue growing from $8.8B in 2022 to $17.9B in 2025 and net income reaching $4.3B. Recent developments include a $3 billion investment in Sandals Resorts and positive analyst sentiment with 51% buy ratings.

The outlook remains positive with analyst consensus target of $346.67 suggesting 23% upside potential. Key opportunities include expanding resort operations and strong booking trends, while risks involve high debt levels, fuel cost volatility, and execution challenges from the Sandals acquisition. The stock presents a growth opportunity with manageable risks for long-term investors.

Southern Company

No Aura AI signal available yet.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

RCL
100% Buy0% Sell
Avg holding period · 85 Days
SO
100% Buy0% Sell
Avg holding period · 12 Days

Top news

Latest headlines on both assets

About Royal Caribbean Cruises Ltd

Royal Caribbean is the world's second-largest cruise company, operating 64 ships across five global and partner brands in the cruise vacation industry, with 10 more ships on order. Brands the company operates include Royal Caribbean International, Celebrity Cruises, and Silversea. The company also has a 50% investment in a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises, allowing it to compete on the basis of innovation, quality of ships and service, variety of itineraries, choice of destinations, and price. The company completed the divestiture of its Azamara brand in the first quarter of 2021.

Read more on RCL →

About Southern Company

Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.

Read more on SO →