Public Storage vs Ulta Beauty Inc — how do they compare? Public Storage trades at $285.55 (market cap $53.35B), while Ulta Beauty Inc trades at $562.39 (market cap $23.32B). The key difference: Public Storage is far larger — about 2.3× Ulta Beauty Inc's market cap, and Public Storage pays a 4.2% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Public Storage for 130 Days and Ulta Beauty Inc for 92 Days on average.
| PSA | ULTA | |
|---|---|---|
Market Cap | $53.35B | $23.32B |
Volume | 1,176,034 | 321,683 |
Sector | Real Estate | Consumer Cyclical |
52-Week High | $330.47 | $706.82 |
52-Week Low | $258.44 | $450.75 |
Typical Hold Time | 130 Days | 92 Days |
Enterprise Value | $67.62B | $25.63B |
Dividend Yield | 4.2% | — |
Signals from Pluang's Aura AI — not financial advice
Public Storage (PSA) trades at $281.99, down 1.35% on the day, with a bearish technical signal and mixed sentiment. The stock exhibits strong profitability with a 41.8% net income margin and consistent earnings beats, but faces headwinds from negative net cash flow trends. Recent developments include the completion of the Public Storage Canada acquisition and a $400 million senior notes offering in the Canadian market, signaling expansion efforts.
PSA presents a cautious outlook with a consensus price target of $328.33 implying upside, yet technical indicators and cash flow concerns weigh. Investment opportunities lie in its high margins and dividend yield, while risks include operational execution amid interest rate sensitivity and competitive pressures in the REIT sector.
ULTA trades at $564.21, up 3.09% today, with a bullish technical outlook and strong analyst support. The stock has shown robust earnings beats in recent quarters, with Q1 and Q2 2026 exceeding expectations, and the company raised its 2026 guidance. Revenue growth is steady, though net margins have softened slightly from 12.17% in 2023 to 10.63% in 2025. Valuation ratios like a P/E of 19.86 and P/S of 1.86 appear reasonable relative to profitability metrics such as a 46.12% ROE.
The investment case hinges on execution of raised guidance and e-commerce momentum, but risks include margin pressure and flat store traffic. With a consensus price target of $624.93 implying ~11% upside and no sell ratings from analysts, the stock presents a growth opportunity tempered by near-term consumer and competitive challenges.
Trailing returns across standard periods
Latest headlines on both assets
Public Storage is the largest owner of self-storage facilities in the U.S. with more than 2,800 self-storage facilities in 39 states and approximately 200 million square feet of rentable space. Through equity interests, it also has exposure to the European self-storage market through Shurgard Self Storage and to an additional 28 million net rentable square feet of industrial space in the United States through PS Business Parks.
Read more on PSA →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →