Philip Morris International Inc. vs Visa Inc — how do they compare? Philip Morris International Inc. trades at $195 (market cap $293.07B), while Visa Inc trades at $353.07 (market cap $676.68B). The key difference: Visa Inc is far larger — about 2.3× Philip Morris International Inc.'s market cap, and Philip Morris International Inc. pays the higher dividend (3.13%). Which is the better fit depends on your goals.
| PM | V | |
|---|---|---|
Market Cap | $293.07B | $676.68B |
Sector | Consumer Staples | Financials |
52-Week High | $192.98 | $365.14 |
52-Week Low | $144.33 | $295.52 |
Enterprise Value | $339.57B | $687.27B |
Dividend Yield | 3.13% | 0.75% |
Volume | — | 10,431,336 |
Signals from Pluang's Aura AI — not financial advice
Philip Morris International (PM) trades at $192.72, down 0.13% on the day, with strong analyst support (17 buy ratings) and a $194 consensus price target. The stock shows bullish technical momentum above key support levels, while fundamentals reveal robust profitability with 26.74% net margins and consistent revenue growth to $40.65B in 2025. Recent news includes a profit forecast revision due to a $500M impairment charge and CFO succession planning.
PM offers stable dividend income and brand strength but faces headwinds from cost pressures and illicit market growth. The stock trades at a premium valuation (P/E 27.13) with elevated debt levels, requiring monitoring of pricing power and regulatory developments. Near-term catalysts include Q2 earnings and execution of the smoke-free transition strategy.
Visa (V) trades at $353.42, down 1.98% on the day, with a bullish technical signal supported by moving averages and a consensus price target of $396.70. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $3.31 exceeding the $3.10 estimate. Revenue grew to $40.0 billion in 2025, though net income margin dipped to 50.14%. Recent news highlights Visa's expansion into AI-driven commerce and stablecoin partnerships, positioning it for future growth amid competitive fintech threats.
Visa's outlook remains positive with robust profitability and analyst support, but investors face risks from regulatory pressures and rising competition. The stock offers potential upside to the price target, supported by solid cash flow and strategic initiatives in digital payments. However, margin compression and macroeconomic volatility could challenge near-term performance.
Trailing returns across standard periods
Latest headlines on both assets
Philip Morris International is an international tobacco company with a product portfolio primarily consisting of cigarettes and reduced-risk products, including heat-not-burn, vapor and oral nicotine products, which are sold in markets outside the United States. The company diversified away from nicotine products with the acquisition of Vectura, a provider of innovative inhaled drug delivery solutions, in 2021.
Read more on PM →Visa Inc. operates a retail electronic payments network and manages global financial services. The Company also offers global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities.
Read more on V →