Nu Holdings Ltd vs SoFi Technologies Inc — how do they compare? Nu Holdings Ltd trades at $15.45 (market cap $75.26B), while SoFi Technologies Inc trades at $15.72 (market cap $20.23B). The key difference: Nu Holdings Ltd is far larger — about 3.7× SoFi Technologies Inc's market cap, and Nu Holdings Ltd is trading nearer its 52-week high, SoFi Technologies Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Nu Holdings Ltd for 53 Days and SoFi Technologies Inc for 60 Days on average.
| NU | SOFI | |
|---|---|---|
Market Cap | $75.26B | $20.23B |
Volume | 82,363,718 | 32,692,405 |
Sector | Financials | Financials |
52-Week High | $18.76 | $32.21 |
52-Week Low | $11.60 | $15.15 |
Typical Hold Time | 53 Days | 60 Days |
Enterprise Value | $97.88B | $20.37B |
Signals from Pluang's Aura AI — not financial advice
NU Holdings trades at $15.38, down 1.79% on the day, with strong technical momentum indicated by bullish moving averages. The company demonstrates robust fundamentals with revenue growing from $3.0B in 2022 to $10.6B in 2025 and net income reaching $2.9B. Recent news highlights market volatility around potential acquisition rumors, though the company has denied pursuing a Monzo deal.
The outlook remains positive with analyst consensus favoring Buy ratings (56.52%) and a $16.53 price target suggesting 7.5% upside. Key risks include credit quality concerns from expanding lending operations and high customer concentration. Revenue growth and profitability trends support continued investor interest despite recent earnings misses.
SOFI stock trades at $15.61, down 0.95% on the day, with a bearish technical signal and mixed sentiment. Revenue grew to $3.61B in 2025, with net income of $481.32M, but cash flow from operations remains negative. The company has beaten EPS estimates in recent quarters, with Q3 2026 results expected soon. Analyst consensus is a Buy with a $21.58 price target, though technical indicators suggest near-term pressure.
Outlook: SOFI offers growth potential with strong revenue expansion and a diversified fintech platform, but faces risks from negative operating cash flow, high valuation multiples, and sensitivity to interest rates. The stock's current discount to analyst targets may present opportunity, but investors should weigh execution risks and macroeconomic headwinds.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Nu Holdings Ltd is engaged in providing digital banking services. It offers several financial services such as Credit cards, Personal Account, Investments, Personal Loans, Insurance, Mobile payments, Business Account, and Rewards.
Read more on NU →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →