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Compare Nu Holdings Ltd (NU) vs SoFi Technologies Inc (SOFI) Price & Performance

Nu Holdings LtdTrade
SoFi Technologies IncTrade

Price performance (Past 24H)

Key statistics

Nu Holdings Ltd vs SoFi Technologies Inc — how do they compare? Nu Holdings Ltd trades at $15.45 (market cap $75.26B), while SoFi Technologies Inc trades at $15.72 (market cap $20.23B). The key difference: Nu Holdings Ltd is far larger — about 3.7× SoFi Technologies Inc's market cap, and Nu Holdings Ltd is trading nearer its 52-week high, SoFi Technologies Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Nu Holdings Ltd for 53 Days and SoFi Technologies Inc for 60 Days on average.

NUSOFI
Market Cap
$75.26B$20.23B
Volume
82,363,71832,692,405
Sector
FinancialsFinancials
52-Week High
$18.76$32.21
52-Week Low
$11.60$15.15
Typical Hold Time
53 Days60 Days
Enterprise Value
$97.88B$20.37B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Nu Holdings Ltd

NU Holdings trades at $15.38, down 1.79% on the day, with strong technical momentum indicated by bullish moving averages. The company demonstrates robust fundamentals with revenue growing from $3.0B in 2022 to $10.6B in 2025 and net income reaching $2.9B. Recent news highlights market volatility around potential acquisition rumors, though the company has denied pursuing a Monzo deal.

The outlook remains positive with analyst consensus favoring Buy ratings (56.52%) and a $16.53 price target suggesting 7.5% upside. Key risks include credit quality concerns from expanding lending operations and high customer concentration. Revenue growth and profitability trends support continued investor interest despite recent earnings misses.

SoFi Technologies Inc

SOFI stock trades at $15.61, down 0.95% on the day, with a bearish technical signal and mixed sentiment. Revenue grew to $3.61B in 2025, with net income of $481.32M, but cash flow from operations remains negative. The company has beaten EPS estimates in recent quarters, with Q3 2026 results expected soon. Analyst consensus is a Buy with a $21.58 price target, though technical indicators suggest near-term pressure.

Outlook: SOFI offers growth potential with strong revenue expansion and a diversified fintech platform, but faces risks from negative operating cash flow, high valuation multiples, and sensitivity to interest rates. The stock's current discount to analyst targets may present opportunity, but investors should weigh execution risks and macroeconomic headwinds.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

NU
30% Buy70% Sell
Avg holding period · 53 Days
SOFI
65% Buy35% Sell
Avg holding period · 60 Days

Top news

Latest headlines on both assets

About Nu Holdings Ltd

Nu Holdings Ltd is engaged in providing digital banking services. It offers several financial services such as Credit cards, Personal Account, Investments, Personal Loans, Insurance, Mobile payments, Business Account, and Rewards.

Read more on NU →

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI →