NIO Inc. vs Williams-Sonoma, Inc. — how do they compare? NIO Inc. trades at $3.69 (market cap $9.23B), while Williams-Sonoma, Inc. trades at $228.08 (market cap $26.83B). The key difference: Williams-Sonoma, Inc. is far larger — about 2.9× NIO Inc.'s market cap, and Williams-Sonoma, Inc. pays a 1.33% dividend while NIO Inc. pays none. Which is the better fit depends on your goals.
| NIO | WSM | |
|---|---|---|
Market Cap | $9.23B | $26.83B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $7.89 | $251.81 |
52-Week Low | $3.70 | $168.64 |
Enterprise Value | $7.13B | $27.33B |
Dividend Yield | — | 1.33% |
Signals from Pluang's Aura AI — not financial advice
NIO trades at $3.79, down 0.26% today, with a bearish technical signal despite recent earnings beats. The company reported Q2 2026 revenue growth of 69.1% year-over-year to $4.74 billion (Seeking Alpha, 2026-09-03), but missed revenue expectations. Vehicle margins improved to 18.4%, and cash flow turned positive, yet net losses persist. Analyst consensus is mixed, with a $5.50 price target suggesting 45% upside from current levels.
Outlook: NIO shows operational progress with narrowing losses and brand diversification, but high debt and Chinese EV competition pose risks. The stock's low P/S ratio of 0.54 indicates potential undervaluation if profitability improves. Investors face volatility from macroeconomic headwinds and execution challenges in achieving sustained positive earnings.
Williams-Sonoma (WSM) trades at $227.83, up 0.18% with a bearish technical signal despite strong fundamentals. The company reported three consecutive quarterly earnings beats, with Q2 2026 EPS of $2.10 beating expectations of $2.08. Revenue trends show stabilization around $7.7-8.0B with improving net margins to 14.73%. Technical indicators show the stock testing support at $225 with RSI at oversold levels, suggesting potential near-term bounce.
The outlook remains positive with analyst consensus target of $252.23 representing 10.7% upside. Strong market share gains in home furnishings and raised full-year guidance support bullish case, though tariff pressures and competitive retail environment present ongoing risks. Institutional buying activity, including HSBC's 12.1% position increase, reinforces confidence in the company's execution.
Trailing returns across standard periods
Latest headlines on both assets
NIO Inc. manufactures and sells automobiles. The Company offers electric vehicles and parts, as well as provides battery charging services. NIO serves customers worldwide.
Read more on NIO →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →