Newegg Commerce Inc vs Ulta Beauty Inc — how do they compare? Newegg Commerce Inc trades at $14.93 (market cap $315.87M), while Ulta Beauty Inc trades at $542.26 (market cap $24.12B). The key difference: Ulta Beauty Inc is far larger — about 76.4× Newegg Commerce Inc's market cap, and Ulta Beauty Inc is trading nearer its 52-week high, Newegg Commerce Inc nearer its low. Which is the better fit depends on your goals.
| NEGG | ULTA | |
|---|---|---|
Market Cap | $315.87M | $24.12B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $92.74 | $706.82 |
52-Week Low | $12.87 | $450.75 |
Enterprise Value | $286.10M | $26.43B |
Signals from Pluang's Aura AI — not financial advice
NEGG trades at $15.17, down 0.98% on the day, with a bearish technical signal from moving averages but recent earnings beats showing improvement. The company reported Q2 2026 EPS of $0.11, beating expectations by $0.51, while revenue trends show stabilization after declines from 2022-2024. Valuation metrics include a P/E of 33.27 and P/S of 0.23, with improving profitability margins.
The outlook suggests cautious optimism as NEGG demonstrates operational improvement with four consecutive earnings beats and positive net income projected for 2026. Key risks include negative operating cash flow and competitive e-commerce pressures, while the single analyst coverage maintains a Buy rating with 100% consensus.
ULTA Beauty trades at $549.23, down 2.64% today, amid mixed signals. The stock shows a bullish technical trend with strong moving averages, while fundamentals reveal steady revenue growth to $11.30B in 2025, though net income margin has softened to 9.34%. Recent Q2 2026 earnings beat expectations, and the company raised full-year guidance, yet some segments like cosmetics showed flat performance.
The outlook is cautiously optimistic, with a consensus price target of $653.14 implying significant upside. Key opportunities include digital growth and AI integration potential, but risks involve competitive pressures and reliance on discretionary consumer spending. Analyst sentiment remains predominantly bullish, supporting a favorable risk-reward profile for long-term investors.
Trailing returns across standard periods
Latest headlines on both assets
Newegg Commerce Inc is an e-commerce company offering direct sales and an online marketplace platform for IT computer components, consumer electronics, entertainment, smart home and gaming products and provides certain third-party logistics services globally.
Read more on NEGG →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →