Morgan Stanley vs Williams-Sonoma, Inc. — how do they compare? Morgan Stanley trades at $188.6 (market cap $297.95B), while Williams-Sonoma, Inc. trades at $239 (market cap $28.32B). The key difference: Morgan Stanley is far larger — about 10.5× Williams-Sonoma, Inc.'s market cap, and Morgan Stanley pays the higher dividend (2.42%). Which is the better fit depends on your goals — on Pluang, investors hold Morgan Stanley for 93 Days and Williams-Sonoma, Inc. for 59 Days on average.
| MS | WSM | |
|---|---|---|
Market Cap | $297.95B | $28.32B |
Volume | 5,030,247 | 963,190 |
Sector | Financials | Consumer Cyclical |
52-Week High | $228.42 | $251.81 |
52-Week Low | $151.86 | $168.64 |
Typical Hold Time | 93 Days | 59 Days |
Enterprise Value | $663.67B | $28.82B |
Dividend Yield | 2.42% | 1.26% |
Signals from Pluang's Aura AI — not financial advice
Morgan Stanley (MS) trades at $187.41, down 1.86% on the day, with a bearish technical signal but strong fundamentals including a P/E of 15.32 and net income margin of 27.59%. The stock has consistently beaten earnings estimates in recent quarters, with Q3 2026 results pending. Revenue growth is robust, rising from $50.2B in 2022 to $66.0B in 2025, and the company highlights growth opportunities in wealth management and AI financing.
The outlook is supported by a bullish analyst consensus with a $229.25 price target, though risks include volatile cash flows and rising debt-to-asset ratios. Near-term price action is testing support near $184, with investor sentiment mixed amid fading capital markets momentum but positive long-term growth narratives.
Williams-Sonoma (WSM) trades at $239.00, down 1.35% on the day, with strong technical momentum showing bullish moving averages despite overbought RSI readings. The company demonstrates robust fundamentals with 14.73% net income margin and consistent earnings beats, having exceeded expectations in three consecutive quarters. Recent news highlights the company's market share gains and AI integration driving operational efficiency.
The outlook remains positive with a consensus price target of $246.31 representing 3% upside potential. Key opportunities include sustained margin expansion and business-to-business growth, while risks involve housing market sensitivity and competitive pressures in the home furnishings sector.
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Morgan Stanley is a global investment bank whose history, through its legacy firms, can be traced back to 1924. The company has institutional securities, wealth management, and investment management segments. The company had about $5 trillion of client assets as well as over 70,000 employees at the end of 2021. Approximately 50% of the company's net revenue is from its institutional securities business, with the remainder coming from wealth and investment management. The company derives about 30% of its total revenue outside the Americas.
Read more on MS →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →