Mattel Inc vs Zeta Global Holdings Corp — how do they compare? Mattel Inc trades at $16.68 (market cap $4.74B), while Zeta Global Holdings Corp trades at $33.08 (market cap $8.29B). The key difference: Zeta Global Holdings Corp is the larger of the two by market cap, and Zeta Global Holdings Corp is trading nearer its 52-week high, Mattel Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Mattel Inc for 97 Days and Zeta Global Holdings Corp for 19 Days on average.
| MAT | ZETA | |
|---|---|---|
Market Cap | $4.74B | $8.29B |
Volume | 11,809,722 | 7,156,795 |
Sector | Consumer Cyclical | Technology |
52-Week High | $22.16 | $33.74 |
52-Week Low | $12.66 | $14.55 |
Typical Hold Time | 97 Days | 19 Days |
Enterprise Value | $6.96B | $8.18B |
Signals from Pluang's Aura AI — not financial advice
Mattel (MAT) trades at $16.69, up 1.95% with bullish technical signals from moving averages. The stock shows mixed earnings performance with recent misses but maintains solid profitability metrics including 7.78% net margin and 20.5% ROE. Recent CEO transition and takeover interest from Authentic Brands Group create significant market attention, though revenue has remained relatively flat around $5.4B annually.
The stock presents a balanced risk-reward profile with analyst consensus favoring Buy ratings (53%) but a $15 price target below current levels. Key opportunities include potential M&A activity and new leadership, while risks involve declining cash flows and competitive pressures in the toy industry. Valuation appears reasonable with P/E of 12.4x and P/S of 0.9x.
ZETA trades at $33.09, down 1.93% today, near its 52-week high. The stock shows a bullish technical trend with strong moving averages and support at $32. Fundamentally, revenue grew to $1.3B in 2025 with a gross margin of 59.48%, but net income remains negative. Recent quarters saw EPS beats, and the company is expanding internationally with a new UK hub. Analyst sentiment is positive with 12 buy ratings and a $32.40 consensus target.
The outlook is cautiously optimistic due to strong revenue growth and AI-driven customer adoption, but profitability risks persist with negative net margins and high valuation multiples. Investors should weigh growth potential against execution risks and competitive pressures in the tech services sector.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, handheld and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Just over half of its net sales are in North America, while the remainder stem from international markets.
Read more on MAT →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →