Mattel Inc vs Yum China Holdings Inc — how do they compare? Mattel Inc trades at $14.9 (market cap $4.19B), while Yum China Holdings Inc trades at $47.09 (market cap $16.38B). The key difference: Yum China Holdings Inc is far larger — about 3.9× Mattel Inc's market cap, and Yum China Holdings Inc pays a 2.42% dividend while Mattel Inc pays none. Which is the better fit depends on your goals.
| MAT | YUMC | |
|---|---|---|
Market Cap | $4.19B | $16.38B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $22.16 | $57.95 |
52-Week Low | $13.05 | $40.18 |
Enterprise Value | $6.41B | $17.29B |
Dividend Yield | — | 2.42% |
Signals from Pluang's Aura AI — not financial advice
Mattel (MAT) trades at $14.88, down 1.0% with neutral technical signals. The company reported mixed Q2 2026 results with revenue growth of 10% but earnings miss due to cost pressures. Valuation metrics appear reasonable with P/E of 10.93 and P/S of 0.81. Recent news highlights toy-based movie partnerships and new product launches driving growth while facing margin challenges from higher advertising expenses.
The outlook remains balanced with strong brand portfolio and entertainment strategy offset by near-term margin pressure. Investment opportunity lies in successful IP monetization and market share gains, while risks include consumer spending volatility and competitive pressures. Analyst consensus leans positive with 53% buy ratings but price target of $14.00 suggests limited upside from current levels.
YUMC trades at $47.24, down 0.74% on the day, with a bullish technical signal from moving averages and a neutral RSI. The company reported strong Q2 2026 earnings, beating estimates with EPS of $0.70, and completed the acquisition of Pizza Hut China ownership, enhancing strategic control. Revenue grew to $11.80B in 2025, with a net income margin of 7.84% and a P/E ratio of 17.55, indicating reasonable valuation. Analyst consensus is strongly positive, with 14 buy ratings and a 26.21% upside potential.
The outlook for YUMC is favorable, driven by earnings momentum, store expansion, and cost synergies from the Pizza Hut acquisition. Key risks include macroeconomic headwinds in China and competitive pressures. Wall Street's bullish stance, coupled with consistent profitability and growth initiatives, supports a positive investment case, though investors should monitor consumer spending trends in China.
Trailing returns across standard periods
Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, handheld and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Just over half of its net sales are in North America, while the remainder stem from international markets.
Read more on MAT →With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →