Mattel Inc vs Vital Farms Inc — how do they compare? Mattel Inc trades at $14.19 (market cap $4.11B), while Vital Farms Inc trades at $13.16 (market cap $590.45M). The key difference: Mattel Inc is far larger — about 7× Vital Farms Inc's market cap. Which is the better fit depends on your goals.
| MAT | VITL | |
|---|---|---|
Market Cap | $4.11B | $590.45M |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $22.16 | $52.41 |
52-Week Low | $13.05 | $8.28 |
Enterprise Value | $5.92B | $593.26M |
Signals from Pluang's Aura AI — not financial advice
Mattel (MAT) trades at $14.2, down 0.7% on the day, with a bullish technical signal from moving averages. The stock shows attractive valuation metrics with a P/E of 9.06 and P/S of 0.83, while maintaining solid profitability with a 9.27% net income margin. Recent earnings have been mixed, with a beat in Q1 2026 but misses in prior quarters. The company continues to drive brand engagement through new product launches and collaborations, as highlighted by recent Comic-Con exclusives and partnerships.
The investment outlook is cautiously optimistic, supported by deep-value fundamentals and positive analyst sentiment, but tempered by recent earnings volatility and a negative net cash flow trend. Key opportunities include undervaluation relative to peers and strong brand portfolio; risks involve execution on sales growth and managing debt levels amid economic uncertainties.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, handheld and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Just over half of its net sales are in North America, while the remainder stem from international markets.
Read more on MAT →Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →