Mattel Inc vs Snap On Incorporated — how do they compare? Mattel Inc trades at $14.77 (market cap $4.30B), while Snap On Incorporated trades at $409.67 (market cap $21.30B). The key difference: Snap On Incorporated is far larger — about 5× Mattel Inc's market cap, and Snap On Incorporated pays a 2.37% dividend while Mattel Inc pays none. Which is the better fit depends on your goals.
| MAT | SNA | |
|---|---|---|
Market Cap | $4.30B | $21.30B |
Sector | Consumer Cyclical | Technology |
52-Week High | $22.16 | $419.31 |
52-Week Low | $13.05 | $321.38 |
Enterprise Value | $6.52B | $20.93B |
Dividend Yield | — | 2.37% |
Signals from Pluang's Aura AI — not financial advice
Mattel (MAT) trades at $15.03, up 1.97% today, with a bullish technical signal from moving averages. The company reported mixed Q2 2026 results, with a 10% revenue beat but an earnings miss due to higher costs. Valuation ratios appear reasonable with a P/E of 11.22 and P/S of 0.84. Analyst consensus is a 'Hold' with a $14.00 price target, slightly below the current price. Recent news highlights growth from toy-based movies and adult collectors, though profit margins face pressure from advertising and SG&A expenses.
The outlook for Mattel is cautiously optimistic, driven by IP expansion and brand strength, but near-term risks include cost inflation and discretionary spending headwinds. Investment opportunity lies in execution of entertainment strategy, while key risks are margin compression and competitive pressures. The stock's current level near analyst targets suggests limited upside without improved earnings momentum.
Snap-on Incorporated (SNA) trades at $407.78, down 0.81% on the day, with a bullish technical outlook supported by moving averages. The company maintains strong fundamentals with 19.6% net income margin and 17.58% ROE, though valuation metrics appear elevated at P/E 21.01 and P/S 4.12. Recent Q2 2026 earnings beat expectations with $4.96 EPS, while the $100 million Diesel Laptops acquisition expands diagnostic capabilities.
SNA offers growth potential through strategic acquisitions and operational efficiency, with analyst consensus target of $455.33 suggesting 11.7% upside. Key risks include integration challenges from recent acquisitions and premium valuation pressure. The bullish technical setup combined with strong profitability supports a positive medium-term outlook despite near-term valuation concerns.
Trailing returns across standard periods
Latest headlines on both assets
Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, handheld and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Just over half of its net sales are in North America, while the remainder stem from international markets.
Read more on MAT →Snap-on Incorporated is a leading global innovator, manufacturer, and marketer of tools, equipment, diagnostics, repair information, and systems solutions for professional users. Its products are widely used in vehicle service and repair, as well as in other demanding industrial environments. The company is best known for its premium tool brand, often sold through a network of franchised mobile stores, and is a primary supplier to technicians in the transportation industry.
Read more on SNA →