Mattel Inc vs RLX Technology Inc — how do they compare? Mattel Inc trades at $14.19 (market cap $4.11B), while RLX Technology Inc trades at $2.03 (market cap $2.52B). The key difference: Mattel Inc is the larger of the two by market cap, and RLX Technology Inc pays a 4.85% dividend while Mattel Inc pays none. Which is the better fit depends on your goals.
| MAT | RLX | |
|---|---|---|
Market Cap | $4.11B | $2.52B |
Sector | Consumer Cyclical | Technology |
52-Week High | $22.16 | $2.73 |
52-Week Low | $13.05 | $1.79 |
Enterprise Value | $5.92B | $1.15B |
Dividend Yield | — | 4.85% |
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RLX trades at $2.06, up 0.49% today, with a bullish technical signal from moving averages but bearish oscillators. The company reported Q1 2026 revenue growth driven by international expansion, with 2025 revenue of $3.62B and net income of $921.87M. Recent news highlights the vaping industry's projected growth and RLX's cash-rich, debt-free balance sheet.
Outlook is mixed: strong fundamentals and industry tailwinds support growth, but recent EPS misses and a single analyst 'Hold' rating suggest caution. Key risks include regulatory scrutiny and execution challenges in global markets. The stock presents opportunity for long-term investors if expansion succeeds.
Trailing returns across standard periods
Latest headlines on both assets
Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, handheld and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Just over half of its net sales are in North America, while the remainder stem from international markets.
Read more on MAT →RLX Technology Inc. is a leading e-vapor company in China, focusing on the research, development, and sale of e-vapor products. The company primarily operates under the RELX brand, offering a range of closed-system e-vapor products designed to deliver a high-quality user experience. RLX's business model is centered on product innovation, strong brand building, and a vast distribution network across China.
Read more on RLX →