Marriott International Inc vs Yum China Holdings Inc — how do they compare? Marriott International Inc trades at $367.81 (market cap $96.76B), while Yum China Holdings Inc trades at $42.83 (market cap $15.09B). The key difference: Marriott International Inc is far larger — about 6.4× Yum China Holdings Inc's market cap, and Yum China Holdings Inc pays the higher dividend (2.64%). Which is the better fit depends on your goals.
| MAR | YUMC | |
|---|---|---|
Market Cap | $96.76B | $15.09B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $402.54 | $57.95 |
52-Week Low | $255.35 | $40.18 |
Enterprise Value | $113.71B | $15.98B |
Dividend Yield | 0.8% | 2.64% |
Signals from Pluang's Aura AI — not financial advice
Marriott International (MAR) trades at $366.83, up 0.16% on the day, with technical indicators showing a bearish trend near key support at $364. The company reported Q1 2026 EPS of $2.72, beating expectations, and maintains a net income margin of 9.72% amid steady revenue growth. Recent developments include a strategic partnership with Coca-Cola and the launch of an AI-powered travel search tool, Ask Bonvoy, enhancing its digital offerings.
The outlook is mixed: analyst consensus targets $387.92 with 44% buy ratings, but rising debt-to-asset ratios and hotel owner disputes over the Bonvoy program pose risks. Earnings on August 3, 2026, will be critical for confirming growth trajectory amid competitive travel sector pressures.
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Trailing returns across standard periods
Latest headlines on both assets
Marriott International Inc. of Maryland is a worldwide operator and franchisor of hotels. The Company franchises lodging facilities and vacation timesharing resorts under various brand names. Marriott also provides services to home and condominium owner associations for projects associated with several of its brands.
Read more on MAR →With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →