Marriott International Inc vs Under Armour Inc Class A — how do they compare? Marriott International Inc trades at $360.95 (market cap $92.96B), while Under Armour Inc Class A trades at $4.89 (market cap $2.05B). The key difference: Marriott International Inc is far larger — about 45.3× Under Armour Inc Class A's market cap, and Marriott International Inc pays a 0.82% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals — on Pluang, investors hold Marriott International Inc for 164 Days and Under Armour Inc Class A for 99 Days on average.
| MAR | UAA | |
|---|---|---|
Market Cap | $92.96B | $2.05B |
Volume | 1,173,633 | 13,461,776 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $402.54 | $8.14 |
52-Week Low | $259.04 | $4.17 |
Typical Hold Time | 164 Days | 99 Days |
Enterprise Value | $110.28B | $3.03B |
Dividend Yield | 0.82% | — |
Signals from Pluang's Aura AI — not financial advice
Marriott International (MAR) trades at $356.50, down 1.32% on the day, with a bullish technical signal from moving averages and support near $354. Revenue grew to $26.19B in 2025, with a net income margin of 9.62%, though the P/E of 36.9 suggests a premium valuation. Recent earnings beat expectations in Q1 and Q2 2026, and the company announced a quarterly dividend of $0.73 per share payable in September 2026. Analyst consensus is a Buy with a $386.71 price target, indicating potential upside.
The outlook for MAR is positive, supported by strong travel demand and strategic partnerships, but risks include high debt levels and sensitivity to economic cycles. With institutional interest mixed and a neutral sentiment from oscillators, the stock offers growth potential tempered by valuation concerns and macroeconomic headwinds.
Under Armour (UAA) trades at $4.82, down 1.23% amid ongoing revenue challenges despite recent earnings beats. The stock shows a bullish technical signal with mixed oscillators, while fundamentals reveal negative profitability metrics including -9.99% net income margin and -29.82% ROE. Recent news highlights the company's brand transformation efforts and international market resilience as it navigates softer North American demand.
The outlook remains cautious with analyst consensus at $5.79 target (20% upside) but 57% hold ratings. Key risks include persistent revenue declines, negative cash flow trends, and competitive pressures. Investment opportunity exists if margin improvements and international growth can offset domestic weakness, but execution risks remain elevated.
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Latest headlines on both assets
Marriott International Inc. of Maryland is a worldwide operator and franchisor of hotels. The Company franchises lodging facilities and vacation timesharing resorts under various brand names. Marriott also provides services to home and condominium owner associations for projects associated with several of its brands.
Read more on MAR →Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
Read more on UAA →