Li Auto Inc vs Trade Desk Inc — how do they compare? Li Auto Inc trades at $12.28 (market cap $12.43B), while Trade Desk Inc trades at $18.13 (market cap $8.76B). The key difference: Li Auto Inc is the larger of the two by market cap. Which is the better fit depends on your goals.
| LI | TTD | |
|---|---|---|
Market Cap | $12.43B | $8.76B |
Sector | Consumer Cyclical | Technology |
52-Week High | $30.84 | $89.76 |
52-Week Low | $11.74 | $17.33 |
Enterprise Value | $1.34B | $7.78B |
Signals from Pluang's Aura AI — not financial advice
LI Auto trades at $12.42, up 0.24% on the day, with a bearish technical signal and mixed earnings history. The company reported a net income margin of -1.66% for 2025, with revenue declining to $112.31B from $144.5B in 2024. Recent news highlights the launch of new SUV models like the Li L6, aiming to boost deliveries amid competitive pressures.
Outlook remains cautious with analyst consensus at Buy (43.75%) but near-term risks from intense EV competition and profitability challenges. The stock trades below the consensus price target of $14.80, offering potential upside if execution improves, but investors face headwinds from margin pressure and volatile cash flows.
The Trade Desk (TTD) trades at $18.68, down 76% year-to-date amid slowing revenue growth and executive turnover. Recent technical signals are bearish, with moving averages indicating selling pressure, while fundamentals show strong profitability with a 77.83% gross margin and 14.57% net margin. The company has beaten earnings estimates in two of the last three quarters but missed Q1 2026 expectations. Recent news highlights key executive appointments and a resolved dispute with Publicis Groupe.
Outlook: TTD faces headwinds from competitive pressure and growth deceleration, but current valuation at 21.13x P/E may attract value investors. Risks include market share loss to larger rivals and execution challenges. Analyst consensus price target of $25.23 suggests 35% upside potential, though sentiment remains divided with nearly equal buy and hold ratings.
Trailing returns across standard periods
Li Auto is a leading Chinese NEV manufacturer that designs, develops, manufactures, and sells premium smart NEVs. The company started volume production of its first model Li One in November 2019. The model is a six-seater, large, premium plug-in electric SUV equipped with a range extension system and advanced smart vehicle solutions. It sold over 90,000 EVs in 2021, accounting for about 2.7% of China's passenger new energy vehicle market. Beyond Li One, the company will expand its product line, including both BEVs and PHEVs, to target a broader consumer base.
Read more on LI →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →