Kohl's Corporation vs QUALCOMM, Inc. — how do they compare? Kohl's Corporation trades at $17.41 (market cap $1.99B), while QUALCOMM, Inc. trades at $174 (market cap $179.52B). The key difference: QUALCOMM, Inc. is far larger — about 90.2× Kohl's Corporation's market cap, and Kohl's Corporation pays the higher dividend (2.85%). Which is the better fit depends on your goals.
| KSS | QCOM | |
|---|---|---|
Market Cap | $1.99B | $179.52B |
Sector | Consumer Cyclical | Technology |
52-Week High | $24.71 | $251.10 |
52-Week Low | $10.42 | $124.07 |
Enterprise Value | $8.10B | $184.99B |
Dividend Yield | 2.85% | 2.16% |
Signals from Pluang's Aura AI — not financial advice
Kohl's (KSS) trades at $17.59, up 1.68% on the day, with a bullish technical signal from moving averages. The stock shows deep value metrics with a P/E of 7.27 and P/B of 0.49, while recent earnings beats and a 10% jump in juniors sales (Zacks, 2026-06-30) signal operational improvements. Cash flow turned positive in 2026 projections at $276M, and the company is focusing on proprietary brands and value initiatives to drive traffic.
Outlook: Turnaround efforts under CEO Michael Bender show early progress, but revenue declines persist. Investment case hinges on margin expansion and market share recovery. Risks include intense retail competition and macroeconomic pressure on consumer spending. Analyst consensus is mixed with a $16.75 price target below current levels, suggesting cautious optimism amid execution uncertainty.
Qualcomm (QCOM) trades at $170.32, down 0.85% on the day, with a bearish technical signal despite recent earnings beats. The company reported strong profitability with a 54.8% gross margin and 22.31% net margin, though net income declined to $5.54B in 2025. Recent news highlights competitive pressures from Nvidia's entry into PC chips but also Qualcomm's AI diversification efforts in automotive and data centers.
The outlook is mixed: analyst consensus targets $228.22 (34% upside) with 43% buy ratings, but near-term risks include smartphone demand softness and margin pressures. Long-term growth depends on successful expansion into AI and automotive markets, balancing current valuation at 18.5x P/E against execution challenges in a competitive semiconductor landscape.
Trailing returns across standard periods
Latest headlines on both assets
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →Qualcomm develops and licenses wireless technology and designs chips for smartphones. The company's key patents revolve around CDMA and OFDMA technologies, which are standards in wireless communications that are the backbone of all 3G and 4G networks. The firm is a leader in 5G network technology as well. Qualcomm's IP is licensed by virtually all wireless device makers. The firm is also the world's largest wireless chip vendor, supplying nearly every premier handset maker with leading-edge processors. Qualcomm also sells RF-front end modules into smartphones and chips into automotive and Internet of Things markets.
Read more on QCOM →