Compare Kroger Co (KR) vs SoFi Technologies Inc (SOFI) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Kroger Co vs SoFi Technologies Inc — how do they compare? Kroger Co trades at $61.64 (market cap $36.27B), while SoFi Technologies Inc trades at $15.8 (market cap $20.16B). The key difference: Kroger Co is the larger of the two by market cap, and Kroger Co pays a 2.54% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Kroger Co for 108 Days and SoFi Technologies Inc for 60 Days on average.
| KR | SOFI | |
|---|---|---|
Market Cap | $36.27B | $20.16B |
Volume | 8,301,523 | 49,646,331 |
Sector | Consumer Staples | Financials |
52-Week High | $75.60 | $32.21 |
52-Week Low | $55.53 | $15.15 |
Typical Hold Time | 108 Days | 60 Days |
Enterprise Value | $57.69B | $20.30B |
Dividend Yield | 2.54% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $61.41, up 3.65% with a bullish technical outlook. The stock shows strong fundamentals with $147.12B revenue and $2.67B net income for 2025, though net margin remains thin at 0.73%. Recent earnings beat expectations in Q2 2026, and the company maintains consistent dividends. Analysts are moderately bullish with a $70.62 consensus target, citing digital growth and operational improvements as key drivers.
KR offers value with low P/S (0.26) and stable cash flow generation, but faces risks from competitive pressures and integration challenges from acquisitions. The stock presents opportunity for investors seeking defensive exposure with dividend income, though margin compression and economic sensitivity warrant caution.
SOFI Technologies trades at $15.61, down 0.32% with a bearish technical outlook. The stock shows strong fundamental progress with revenue growth from $1.6B in 2022 to $3.6B in 2025 and consistent earnings beats. Analyst consensus is mixed with a $21.58 price target representing 38% upside potential. Recent news highlights stablecoin initiatives and record loan originations despite stock underperformance.
SOFI presents a growth opportunity with expanding revenue and profitability, though execution risks and rate sensitivity remain concerns. The valuation at 31.86 P/E appears reasonable for growth trajectory, but negative operating cash flows and competitive pressures warrant caution. Near-term catalyst includes Q3 earnings on October 27, 2026.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Kroger Co
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →About SoFi Technologies Inc
SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →
