The Coca-Cola Co K vs Williams-Sonoma, Inc. — how do they compare? The Coca-Cola Co K trades at $81.89 (market cap $353.32B), while Williams-Sonoma, Inc. trades at $219.6 (market cap $26.30B). The key difference: The Coca-Cola Co K is far larger — about 13.4× Williams-Sonoma, Inc.'s market cap, and The Coca-Cola Co K pays the higher dividend (2.58%). Which is the better fit depends on your goals.
| KO | WSM | |
|---|---|---|
Market Cap | $353.32B | $26.30B |
Volume | 14,630,257 | — |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $84.92 | $240.06 |
52-Week Low | $65.67 | $168.64 |
Enterprise Value | $383.39B | $27.14B |
Dividend Yield | 2.58% | 1.36% |
Signals from Pluang's Aura AI — not financial advice
Coca-Cola (KO) trades at $81.74, up 0.22% today, with a bearish technical signal but strong fundamentals including 27.8% net margin and consistent earnings beats. The stock shows robust profitability with ROE at 45.8% and positive cash flow trends, supported by a $0.53 quarterly dividend. Recent news highlights institutional buying and stable demand ahead of Q2 2026 earnings.
Outlook remains positive with a $90.67 consensus price target implying 11% upside, though risks include regional demand divergence and high debt. Analyst sentiment is bullish (60% Buy), but technical resistance near $83 may limit near-term gains. Long-term investors may find value in KO's dividend stability and brand strength.
Williams-Sonoma (WSM) trades at $223.34, down 2.22% today, with a bullish technical signal from moving averages but neutral oscillators. The company maintains strong profitability with 13.81% net margins and 54.01% ROE, though revenue has declined from $8.7B in 2023 to $7.7B in 2025. Recent earnings beats and consistent dividend payments highlight operational strength amid competitive retail pressures.
WSM presents a mixed outlook with solid fundamentals but faces revenue headwinds and high valuation multiples. Analyst consensus is cautious with 60.72% hold ratings and a $215.22 price target below current levels. Key risks include consumer discretionary spending volatility and execution challenges in maintaining premium positioning against competitors like RH.
Trailing returns across standard periods
Latest headlines on both assets
The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →