The Coca-Cola Co K vs Ulta Beauty Inc — how do they compare? The Coca-Cola Co K trades at $81.99 (market cap $353.32B), while Ulta Beauty Inc trades at $489.61 (market cap $20.98B). The key difference: The Coca-Cola Co K is far larger — about 16.8× Ulta Beauty Inc's market cap, and The Coca-Cola Co K pays a 2.58% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals.
| KO | ULTA | |
|---|---|---|
Market Cap | $353.32B | $20.98B |
Volume | 14,630,257 | — |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $84.92 | $706.82 |
52-Week Low | $65.67 | $450.75 |
Enterprise Value | $383.39B | $23.06B |
Dividend Yield | 2.58% | — |
Signals from Pluang's Aura AI — not financial advice
Coca-Cola (KO) trades at $82.09, up 0.65% today, with a bearish technical signal but strong fundamentals. The company reported Q1 2026 EPS of $0.86, beating expectations, and maintains a 27.8% net income margin. Recent news highlights institutional buying and steady demand trends, while the stock faces resistance near $83.
Outlook: KO offers a stable dividend and consistent earnings growth, but high valuation multiples and technical resistance pose near-term risks. Analyst consensus is bullish with a $90.67 price target, suggesting upside potential for long-term investors despite macroeconomic headwinds.
ULTA Beauty trades at $488.01, up 1.76% with a bullish technical signal despite mixed moving averages. The company maintains strong profitability with 39.33% gross margins and 47.45% ROE, though revenue growth has slowed to 0.9% in 2025. Recent leadership appointments and international expansion initiatives signal strategic positioning for future growth.
ULTA presents a compelling value opportunity with a 17.97 P/E ratio below historical averages, supported by 56.5% analyst buy ratings and a $618.29 consensus target. However, margin compression risks and competitive pressures require monitoring as the company navigates evolving consumer trends and expansion challenges.
Trailing returns across standard periods
Latest headlines on both assets
The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →