CarMax, Inc vs SoFi Technologies Inc — how do they compare? CarMax, Inc trades at $52.61 (market cap $7.64B), while SoFi Technologies Inc trades at $15.8 (market cap $20.16B). The key difference: SoFi Technologies Inc is far larger — about 2.6× CarMax, Inc's market cap, and CarMax, Inc is trading nearer its 52-week high, SoFi Technologies Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold CarMax, Inc for 49 Days and SoFi Technologies Inc for 60 Days on average.
| KMX | SOFI | |
|---|---|---|
Market Cap | $7.64B | $20.16B |
Volume | 3,610,116 | 49,646,331 |
Sector | Consumer Cyclical | Financials |
52-Week High | $64.22 | $32.21 |
52-Week Low | $30.88 | $15.15 |
Typical Hold Time | 49 Days | 60 Days |
Enterprise Value | $25.34B | $20.30B |
Signals from Pluang's Aura AI — not financial advice
CarMax (KMX) trades at $53.79, up 0.96% with a bearish technical outlook despite recent earnings beats. The company reported strong Q2 2027 results with EPS of $1.16 beating expectations by 58%, driven by 19.5% revenue growth to $7.9 billion. Valuation metrics show a P/E of 25.37 and P/S of 0.28, while profitability remains challenged with a 1.06% net margin. The stock faces resistance near $54-55 with support at $52-53 levels.
KMX shows early turnaround progress with improved sales volume and earnings, but faces margin pressure and high debt levels. The consensus price target of $58.89 suggests 9.5% upside potential, though analyst sentiment is cautious with 62% hold ratings. Key risks include competitive pricing pressure and macroeconomic sensitivity to used car demand.
SOFI Technologies trades at $15.61, down 0.32% with a bearish technical outlook. The stock shows strong fundamental progress with revenue growth from $1.6B in 2022 to $3.6B in 2025 and consistent earnings beats. Analyst consensus is mixed with a $21.58 price target representing 38% upside potential. Recent news highlights stablecoin initiatives and record loan originations despite stock underperformance.
SOFI presents a growth opportunity with expanding revenue and profitability, though execution risks and rate sensitivity remain concerns. The valuation at 31.86 P/E appears reasonable for growth trajectory, but negative operating cash flows and competitive pressures warrant caution. Near-term catalyst includes Q3 earnings on October 27, 2026.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
No sentiment data available yet.
Latest headlines on both assets
CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
Read more on KMX →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →