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Compare Kraft Heinz Co (KHC) vs SoFi Technologies Inc (SOFI) Price & Performance

Kraft Heinz CoTrade
SoFi Technologies IncTrade

Price performance (Past 24H)

Key statistics

Kraft Heinz Co vs SoFi Technologies Inc — how do they compare? Kraft Heinz Co trades at $22.29 (market cap $26.66B), while SoFi Technologies Inc trades at $15.75 (market cap $20.16B). The key difference: Kraft Heinz Co is the larger of the two by market cap, and Kraft Heinz Co pays a 7.12% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Kraft Heinz Co for 129 Days and SoFi Technologies Inc for 60 Days on average.

KHCSOFI
Market Cap
$26.66B$20.16B
Volume
31,300,10949,646,331
Sector
Consumer StaplesFinancials
52-Week High
$27.62$32.21
52-Week Low
$21.21$15.15
Typical Hold Time
129 Days60 Days
Enterprise Value
$42.98B$20.30B
Dividend Yield
7.12%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Kraft Heinz Co

Kraft Heinz (KHC) trades at $22.27, up 1.32% today, with a bearish technical signal but positive earnings beats in recent quarters. The company faces fundamental headwinds, including a net loss of $5.85 billion in 2025 and a negative net income margin of -13.64%, though operating cash flow remains strong at $4.46 billion. Recent news highlights turnaround efforts, such as new product launches and a $700 million reinvestment plan, amid a high dividend yield and mixed analyst sentiment.

The outlook is cautious due to profitability challenges and high debt, but the stock's low valuation (P/E of 13.04, P/B of 0.74) and consistent cash flow offer potential for value investors. Risks include sustained volume declines and competitive pressures, while the consensus price target of $24.50 suggests modest upside if turnaround initiatives gain traction.

SoFi Technologies Inc

SoFi Technologies trades at $15.80, up 0.89% with bearish technical signals despite recent earnings beats. The company shows strong revenue growth from $2.6B in 2024 to $3.6B in 2025, though net income dipped to $481M. Analyst consensus is mixed with 37% buy ratings but a $21.58 price target suggesting 37% upside. Recent news highlights stablecoin initiatives and record loan originations amid sector volatility.

SoFi presents a growth story with expanding financial services but faces execution risks in a competitive fintech landscape. The stock's current valuation at 31.86 P/E reflects optimism about future profitability, though negative operating cash flows and rising yields create headwinds. Upside depends on sustained loan growth and successful monetization of new products like SoFiUSD.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

KHC
100% Buy0% Sell
Avg holding period · 129 Days
SOFI
69% Buy31% Sell
Avg holding period · 60 Days

Top news

Latest headlines on both assets

About Kraft Heinz Co

In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.

Read more on KHC →

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI →