Kraft Heinz Co vs Mattel Inc — how do they compare? Kraft Heinz Co trades at $25.73 (market cap $30.66B), while Mattel Inc trades at $14.19 (market cap $4.11B). The key difference: Kraft Heinz Co is far larger — about 7.5× Mattel Inc's market cap, and Kraft Heinz Co pays a 6.19% dividend while Mattel Inc pays none. Which is the better fit depends on your goals.
| KHC | MAT | |
|---|---|---|
Market Cap | $30.66B | $4.11B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $28.94 | $22.16 |
52-Week Low | $21.21 | $13.05 |
Enterprise Value | $47.71B | $5.92B |
Dividend Yield | 6.19% | — |
Signals from Pluang's Aura AI — not financial advice
Kraft Heinz (KHC) trades at $25.79, down 0.35% on the day. The stock shows a bullish technical trend with moving averages supporting upside, though RSI levels suggest potential overbought conditions. Fundamentally, the company reported a net loss of $5.85 billion in 2025, driving negative profit margins, but has beaten EPS estimates for three consecutive quarters. Recent news highlights a strategic partnership with Disney aimed at brand revitalization.
The outlook remains cautious due to profitability challenges, offset by a high 6.4% dividend yield and undervaluation signals like a P/B of 0.73. Risks include sustained negative earnings and high debt levels. Analyst consensus is mixed, with a hold-heavy rating and a price target below the current price, indicating limited near-term upside potential.
Mattel (MAT) trades at $14.2, down 0.7% on the day, with a bullish technical signal from moving averages. The stock shows attractive valuation metrics with a P/E of 9.06 and P/S of 0.83, while maintaining solid profitability with a 9.27% net income margin. Recent earnings have been mixed, with a beat in Q1 2026 but misses in prior quarters. The company continues to drive brand engagement through new product launches and collaborations, as highlighted by recent Comic-Con exclusives and partnerships.
The investment outlook is cautiously optimistic, supported by deep-value fundamentals and positive analyst sentiment, but tempered by recent earnings volatility and a negative net cash flow trend. Key opportunities include undervaluation relative to peers and strong brand portfolio; risks involve execution on sales growth and managing debt levels amid economic uncertainties.
Trailing returns across standard periods
Latest headlines on both assets
In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, handheld and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Just over half of its net sales are in North America, while the remainder stem from international markets.
Read more on MAT →