Samsara Inc vs Ulta Beauty Inc — how do they compare? Samsara Inc trades at $40.49 (market cap $23.49B), while Ulta Beauty Inc trades at $531.85 (market cap $23.27B). The key difference: Samsara Inc and Ulta Beauty Inc are close in size by market cap, and Samsara Inc is trading nearer its 52-week high, Ulta Beauty Inc nearer its low. Which is the better fit depends on your goals.
| IOT | ULTA | |
|---|---|---|
Market Cap | $23.49B | $23.27B |
Sector | Technology | Consumer Cyclical |
52-Week High | $45.22 | $706.82 |
52-Week Low | $24.25 | $450.75 |
Enterprise Value | $22.76B | $25.35B |
Signals from Pluang's Aura AI — not financial advice
Samsara Inc. (IOT) trades at $39.34, down 1.3% over 24 hours, with a bullish technical outlook supported by moving averages and recent price action above key support levels. The company reported strong earnings beats in recent quarters, with Q2 2026 results pending. Revenue growth is robust, projected to rise from $1.25B in 2025 to $1.7B in 2026, though profitability remains a concern with a negative net income in 2025 turning positive in 2026. Analyst sentiment is positive, with a consensus price target of $44.50.
The stock presents a growth opportunity driven by expanding AI adoption and strong institutional interest, but risks include high valuation multiples, competitive pressures in software, and execution challenges in scaling profitability. Investors should weigh the bullish analyst consensus against the company's transition to sustained earnings growth.
ULTA stock trades at $532.14, down 3.01% today, amid mixed technical signals with a bullish moving average trend but neutral oscillators. The company reported Q1 2026 EPS of $7.74, beating expectations, and maintains strong profitability with a 39.33% gross margin and 47.45% ROE. Recent news highlights Ulta's omnichannel growth strategy and the end of its Target partnership, viewed as a potential revenue opportunity by analysts.
Outlook is positive with a consensus price target of $618.29, representing 16% upside, supported by 56.53% analyst buy ratings. Risks include margin compression, with net income margin projected to drop to 9.35% in 2026, and volatile cash flows, as net cash flow turned negative in 2025. Investors should weigh strong fundamentals against competitive and execution risks in the retail sector.
Trailing returns across standard periods
Samsara provides a connected operations cloud that uses IoT data to help businesses improve efficiency and safety. Its platform offers real-time visibility for fleet management, equipment monitoring, and industrial sites.
Read more on IOT →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →