Intuit Inc. vs Ulta Beauty Inc — how do they compare? Intuit Inc. trades at $302.75 (market cap $81.21B), while Ulta Beauty Inc trades at $570.37 (market cap $24.12B). The key difference: Intuit Inc. is far larger — about 3.4× Ulta Beauty Inc's market cap, and Intuit Inc. pays a 1.82% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Intuit Inc. for 66 Days and Ulta Beauty Inc for 92 Days on average.
| INTU | ULTA | |
|---|---|---|
Market Cap | $81.21B | $24.12B |
Volume | 5,165,806 | 457,598 |
Sector | Technology | Consumer Cyclical |
52-Week High | $683.39 | $706.82 |
52-Week Low | $255.07 | $450.75 |
Typical Hold Time | 66 Days | 92 Days |
Enterprise Value | $82.43B | $26.43B |
Dividend Yield | 1.82% | — |
Signals from Pluang's Aura AI — not financial advice
Intuit (INTU) trades at $303.88, up 2.23% today, with strong technical momentum as it approaches resistance near $307. The company demonstrates robust fundamentals with revenue growth from $18.83B in 2025 to projected $21.4B in 2026, net margins expanding to 21.29%, and consistent earnings beats in recent quarters. Analyst consensus remains bullish with a $379.68 price target, though recent class action lawsuits create near-term sentiment headwinds.
INTU presents a compelling growth story with strong profitability and market leadership in financial software. The primary investment opportunity lies in continued QuickBooks and TurboTax monetization, while risks include legal overhang from securities litigation and competitive pressures in the fintech space. Current valuation at 18.46 P/E appears reasonable given earnings growth trajectory.
ULTA stock trades at $564.21, up 3.43% today, with a bullish technical signal and strong analyst support. Recent Q2 2026 earnings beat expectations, and the company raised its 2026 outlook, driven by e-commerce momentum. Valuation metrics like a P/E of 20.55 and P/S of 1.92 appear reasonable relative to high profitability, including a 46.12% ROE. The stock is near its pivot point of $563, with resistance at $568.
The outlook is positive, with growth opportunities in private label, wellness categories, and international expansion. Risks include margin pressure from promotions and flat store traffic. With 59.57% of analysts rating it Buy and a consensus price target of $624.93, the stock offers upside potential, but execution on guidance is critical for sustained gains.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Intuit is a provider of small-business accounting software (QuickBooks), personal tax solutions (TurboTax), and professional tax offerings (Lacerte). Founded in the mid-1980s, Intuit controls the majority of U.S. market share for small-business accounting and DIY tax-filing software.
Read more on INTU →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →