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Compare Intuit Inc. (INTU) vs SoFi Technologies Inc (SOFI) Price & Performance

Intuit Inc.Trade
SoFi Technologies IncTrade

Price performance (Past 24H)

Key statistics

Intuit Inc. vs SoFi Technologies Inc — how do they compare? Intuit Inc. trades at $301.92 (market cap $81.21B), while SoFi Technologies Inc trades at $15.7 (market cap $20.16B). The key difference: Intuit Inc. is far larger — about 4× SoFi Technologies Inc's market cap, and Intuit Inc. pays a 1.82% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Intuit Inc. for 66 Days and SoFi Technologies Inc for 60 Days on average.

INTUSOFI
Market Cap
$81.21B$20.16B
Volume
5,165,80649,646,331
Sector
TechnologyFinancials
52-Week High
$683.39$32.21
52-Week Low
$255.07$15.15
Typical Hold Time
66 Days60 Days
Enterprise Value
$82.43B$20.30B
Dividend Yield
1.82%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Intuit Inc.

Intuit (INTU) trades at $297.24, up 2.56% today, with strong fundamentals including 21.29% net income margin and consistent earnings beats. The stock shows bullish technical signals despite mixed moving averages, with key support at $293 and resistance at $300. Recent news highlights growth in QuickBooks monetization and AI initiatives, though overshadowed by multiple class action lawsuits filed in early September 2026.

Outlook remains positive with analyst consensus target of $379.68 (27.7% upside), supported by robust revenue growth and expanding margins. Key risks include legal overhang from securities litigation and competitive pressures in financial software. Institutional sentiment leans bullish with 60% buy ratings, but investors should monitor lawsuit developments and Q3 2026 earnings due soon.

SoFi Technologies Inc

SoFi Technologies (SOFI) trades at $15.72, up 0.38% on the day, but remains near 52-week lows amid a bearish technical outlook. The company reported strong revenue growth, with 2025 revenue reaching $3.61 billion and net income of $481.32 million, though cash flow from operations remains negative. Analyst consensus is mixed with a $21.58 price target, but technical indicators signal caution.

SoFi's growth trajectory and improving profitability present long-term potential, but near-term risks include persistent negative operating cash flow, high valuation multiples, and sensitivity to interest rates. Execution on loan originations and stablecoin initiatives will be critical for stock performance.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

INTU
77% Buy23% Sell
Avg holding period · 66 Days
SOFI
65% Buy35% Sell
Avg holding period · 60 Days

Top news

Latest headlines on both assets

About Intuit Inc.

Intuit is a provider of small-business accounting software (QuickBooks), personal tax solutions (TurboTax), and professional tax offerings (Lacerte). Founded in the mid-1980s, Intuit controls the majority of U.S. market share for small-business accounting and DIY tax-filing software.

Read more on INTU →

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI →