International Business Machines Corp vs Ulta Beauty Inc — how do they compare? International Business Machines Corp trades at $236.77 (market cap $224.62B), while Ulta Beauty Inc trades at $541.3 (market cap $23.27B). The key difference: International Business Machines Corp is far larger — about 9.7× Ulta Beauty Inc's market cap, and International Business Machines Corp pays a 2.84% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals.
| IBM | ULTA | |
|---|---|---|
Market Cap | $224.62B | $23.27B |
Volume | 4,481,527 | — |
Sector | Technology | Consumer Cyclical |
52-Week High | $329.23 | $706.82 |
52-Week Low | $205.77 | $450.75 |
Enterprise Value | $281.76B | $25.35B |
Dividend Yield | 2.84% | — |
Signals from Pluang's Aura AI — not financial advice
IBM trades at $236.31, down 0.41% today, with a mixed technical picture showing bearish moving averages but bullish overall signals. Recent earnings beat expectations in Q4 2025 and Q1 2026, with Q2 2026 meeting estimates, while revenue grew to $67.54 billion in 2025. The company secured a $240 million AI deal with Together AI, boosting sentiment despite ongoing securities fraud investigations.
Outlook: IBM's strong profitability and AI growth present upside potential, but legal risks and high valuation ratios pose challenges. The consensus price target of $257.38 suggests moderate growth, supported by institutional buy ratings, though investors should monitor legal developments and competitive pressures in the tech sector.
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Latest headlines on both assets
International Business Machines Corporation (IBM) provides computer solutions. The Company offers application, technology consulting and support, process design and operations, cloud, digital workplace, and network services, as well as business resiliency, strategy, and design solutions. IBM serves clients worldwide.
Read more on IBM →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →