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Compare iShares Gold Trust (IAU) vs SoFi Technologies Inc (SOFI) Price & Performance

iShares Gold TrustTrade
SoFi Technologies IncTrade

Price performance (Past 24H)

Key statistics

iShares Gold Trust vs SoFi Technologies Inc — how do they compare? iShares Gold Trust trades at $78.78 (market cap $61.51B), while SoFi Technologies Inc trades at $15.7 (market cap $20.16B). The key difference: iShares Gold Trust is far larger — about 3.1× SoFi Technologies Inc's market cap, and iShares Gold Trust is trading nearer its 52-week high, SoFi Technologies Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold iShares Gold Trust for 49 Days and SoFi Technologies Inc for 60 Days on average.

IAUSOFI
Market Cap
$61.51B$20.16B
Volume
3,206,72949,646,331
Sector
Commodities - Metals/AgricultureFinancials
52-Week High
$101.57$32.21
52-Week Low
$74.21$15.15
Typical Hold Time
49 Days60 Days
Enterprise Value
—$20.30B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

iShares Gold Trust

IAU is trading at $78.60, up 2.0% over the past 24 hours, but technical indicators signal a bearish trend with moving averages and ADX pointing lower. The stock faces resistance near $78-$79, with support at $76-$77. Recent news highlights sensitivity to interest rate expectations and Treasury yields, with gold's performance influencing sentiment. Financial ratios are currently unavailable for analysis.

The outlook remains cautious due to bearish technicals and macroeconomic pressures from rising yields. Investment opportunities may arise if the stock holds key support levels amid potential Fed policy shifts, but risks include further downside if rate-hike fears persist or economic data weakens gold's appeal.

SoFi Technologies Inc

SoFi Technologies (SOFI) trades at $15.72, up 0.38% on the day, but remains near 52-week lows amid a bearish technical outlook. The company reported strong revenue growth, with 2025 revenue reaching $3.61 billion and net income of $481.32 million, though cash flow from operations remains negative. Analyst consensus is mixed with a $21.58 price target, but technical indicators signal caution.

SoFi's growth trajectory and improving profitability present long-term potential, but near-term risks include persistent negative operating cash flow, high valuation multiples, and sensitivity to interest rates. Execution on loan originations and stablecoin initiatives will be critical for stock performance.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

IAU
100% Buy0% Sell
Avg holding period · 49 Days
SOFI
65% Buy35% Sell
Avg holding period · 60 Days

Top news

Latest headlines on both assets

About iShares Gold Trust

IAU is a physically backed ETF that seeks to reflect the performance of the price of gold. It provides a convenient and liquid way for investors to include gold in their portfolios as a potential hedge.

Read more on IAU →

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI →