Hershey Co vs VICI Properties Inc — how do they compare? Hershey Co trades at $186.99 (market cap $37.02B), while VICI Properties Inc trades at $26.41 (market cap $28.61B). The key difference: Hershey Co is the larger of the two by market cap, and VICI Properties Inc pays the higher dividend (6.93%). Which is the better fit depends on your goals.
| HSY | VICI | |
|---|---|---|
Market Cap | $37.02B | $28.61B |
Sector | Consumer Staples | Real Estate |
52-Week High | $236.28 | $33.78 |
52-Week Low | $162.31 | $25.94 |
Enterprise Value | $42.15B | $46.16B |
Dividend Yield | 3.15% | 6.93% |
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $186.12, up 2.27% on the day, near its consensus price target of $196.78. The stock shows bullish momentum with recent earnings beats, including Q2 2026 EPS of $1.90 versus $1.43 expected. Fundamentals reflect strong profitability with a net income margin of 12.24% and ROE of 32.81%, though 2025 net income dipped to $883 million. Technical indicators are mixed, with RSI suggesting overbought conditions but moving averages supporting a bullish trend.
The outlook is cautiously optimistic, driven by margin recovery from lower cocoa costs and raised full-year guidance. Key risks include volume declines and competitive pressures in snacks. Analyst sentiment is mixed with 69% hold ratings, but recent upgrades highlight improving fundamentals. The stock offers dividend income with a $1.45 quarterly payout, but investors should monitor execution against guidance amid economic headwinds.
VICI Properties trades at $26.07, up 0.35% today, with a bearish technical signal from moving averages but neutral oscillators. The stock shows strong fundamentals with a P/E of 10.07, net income margin of 67.5%, and robust cash flow from operations of $2.51B in 2025. Recent news highlights a $1.75 billion senior unsecured notes offering and Q2 2026 earnings that met AFFO estimates but missed EPS expectations.
The outlook is supported by a 6.6% dividend yield and analyst consensus price target of $29.83, implying upside, though risks include high debt levels and market volatility. With 76.92% of analysts rating it a buy, the stock presents value but requires monitoring of interest expense and real estate market conditions.
Trailing returns across standard periods
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →VICI Properties is an S&P 500 experiential real estate investment trust (REIT) that owns one of the largest portfolios of market-leading gaming, hospitality, and entertainment destinations, including Caesars Palace and MGM Grand. It utilizes a long-term, triple-net lease model to provide stable, inflation-protected income, serving as the primary landlord for the 'experience economy' while diversifying into non-gaming sectors like wellness, youth sports, and luxury resorts.
Read more on VICI →