Compare Hershey Co (HSY) vs ProShares UltraPro S&P500 (UPRO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Hershey Co vs ProShares UltraPro S&P500 — how do they compare? Hershey Co trades at $162.74 (market cap $32.66B), while ProShares UltraPro S&P500 trades at $155.73 (market cap $5.55B). The key difference: Hershey Co is far larger — about 5.9× ProShares UltraPro S&P500's market cap, and Hershey Co pays a 3.57% dividend while ProShares UltraPro S&P500 pays none. Which is the better fit depends on your goals — on Pluang, investors hold Hershey Co for 135 Days and ProShares UltraPro S&P500 for 29 Days on average.
| HSY | UPRO | |
|---|---|---|
Market Cap | $32.66B | $5.55B |
Volume | 1,578,237 | 2,078,694 |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $236.28 | $157.66 |
52-Week Low | $157.61 | $89.29 |
Typical Hold Time | 135 Days | 29 Days |
Enterprise Value | $37.79B | — |
Dividend Yield | 3.57% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $162.54, up 1.37% with a bearish technical signal despite beating earnings expectations for three consecutive quarters. The stock shows strong profitability with 12.24% net margin and 32.81% ROE, though 2025 net income declined significantly. Recent news highlights dividend resumption and international leadership changes while analysts maintain a cautious stance with 65.72% hold ratings.
HSY presents a mixed outlook with solid fundamentals offset by near-term challenges. The 26% upside to consensus price target of $204.62 offers potential, but cocoa cost pressures and technical bearishness warrant caution. Dividend investors may find value given the recent payout resumption, though margin compression remains a key monitorable.
UPRO trades at $153.19, down 1.3% over the past 24 hours amid broader market volatility. Technical indicators show a bullish trend with strong moving average support, while oscillators remain neutral. The stock faces resistance at $155 and finds support at $151. Recent S&P 500-related news highlights mixed sentiment with concerns about profit growth deceleration but optimism for potential year-end rallies.
The outlook for UPRO is cautiously optimistic given its bullish technical positioning and exposure to S&P 500 dynamics. Key risks include market concentration in top holdings and potential profit growth slowdown from 35% to 15% in 2027. Upside potential exists if seasonal patterns and oversold breadth signals translate into sustained market rallies.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Hershey Co
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →About ProShares UltraPro S&P500
UPRO is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to three times (3x) the daily performance of the S&P 500 Index. It is a tactical, high-conviction instrument designed for short-term traders to amplify bullish market moves, utilizing a daily reset mechanism that creates significant compounding effects and volatility risks over time.
Read more on UPRO →
