Compare Hershey Co (HSY) vs Tractor Supply Co (TSCO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Hershey Co vs Tractor Supply Co — how do they compare? Hershey Co trades at $170.5 (market cap $34.83B), while Tractor Supply Co trades at $29.55 (market cap $15.89B). The key difference: Hershey Co is far larger — about 2.2× Tractor Supply Co's market cap, and Hershey Co pays the higher dividend (3.38%). Which is the better fit depends on your goals.
| HSY | TSCO | |
|---|---|---|
Market Cap | $34.83B | $15.89B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $236.28 | $62.65 |
52-Week Low | $162.31 | $29.14 |
Enterprise Value | $39.63B | $22.08B |
Dividend Yield | 3.38% | 3.17% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $171.72, showing modest daily gains of 0.18%. The stock faces bearish technical signals with recent price action near support at $170, while fundamentals reveal mixed performance with strong earnings beats but compressed margins. Recent Q1 2026 EPS of $2.35 exceeded expectations by 15%, though net income margin declined to 7.55% in 2025 from 19.82% in 2024 due to cocoa cost pressures. The company maintains solid cash flow generation with $2.28B operating cash flow in 2025.
Hershey presents a cautious opportunity as margin recovery begins in Q2 2026, with analyst consensus target of $208.42 offering 21% upside. However, volume concerns and competitive pressures pose near-term risks. The 3.3% dividend yield provides income support while investors await evidence of sustained sales volume recovery and margin expansion in upcoming earnings.
Tractor Supply (TSCO) trades at $30.29, down 0.74% on the day, with a bearish technical signal from moving averages. The company maintains stable revenue growth, reaching $15.52B in 2025, and a net income margin of 6.91%. Recent earnings have shown mixed results, with Q1 2026 missing expectations. Analysts maintain a consensus price target of $38.40, suggesting significant upside potential. The stock offers a dividend, with the next payment scheduled for June 9, 2026.
The outlook for TSCO is cautiously optimistic, supported by a solid fundamental base and analyst confidence, but near-term performance is challenged by consumer spending pressures. Key opportunities include store expansion and strategic partnerships, while risks involve discretionary demand softness and margin compression from rising costs. The stock presents a value proposition for long-term investors seeking exposure to the resilient rural lifestyle market.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Hershey Co
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →About Tractor Supply Co
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →
