Hershey Co vs Direxion Daily 20 Year Treasury Bull 3X Shares — how do they compare? Hershey Co trades at $162.52 (market cap $32.66B), while Direxion Daily 20 Year Treasury Bull 3X Shares trades at $25.8 (market cap $2.03B). The key difference: Hershey Co is far larger — about 16.1× Direxion Daily 20 Year Treasury Bull 3X Shares's market cap, and Hershey Co pays a 3.57% dividend while Direxion Daily 20 Year Treasury Bull 3X Shares pays none. Which is the better fit depends on your goals — on Pluang, investors hold Hershey Co for 135 Days and Direxion Daily 20 Year Treasury Bull 3X Shares for 28 Days on average.
| HSY | TMF | |
|---|---|---|
Market Cap | $32.66B | $2.03B |
Volume | 1,578,237 | 12,241,664 |
Sector | Consumer Staples | Fixed Income |
52-Week High | $236.28 | $44.14 |
52-Week Low | $157.61 | $25.19 |
Typical Hold Time | 135 Days | 28 Days |
Enterprise Value | $37.79B | — |
Dividend Yield | 3.57% | — |
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $160.34, down 0.29% on the day, with a bearish technical signal from moving averages. The company has beaten earnings estimates for three consecutive quarters, with Q3 2026 results pending. Strong profitability metrics include a 32.81% ROE and 12.24% net margin, though 2025 net income declined significantly from 2024 levels. Recent corporate developments include new international leadership and ongoing brand investment initiatives.
The stock presents a mixed outlook with 26% upside to the consensus price target of $204.62, but faces headwinds from cocoa cost pressures and technical weakness. While dividend growth has resumed after a nearly two-year freeze, investors should weigh strong brand positioning against commodity volatility and declining institutional holdings in recent quarters.
TMF trades at $25.23, down 0.51% with bearish technical signals from moving averages. The ETF saw increased trading volume of 5.2 million shares, indicating heightened investor interest. Key support sits at $24-25 while resistance levels are at $25-26. RSI readings below 20 suggest potential oversold conditions despite the bearish trend.
As a leveraged Treasury ETF, TMF faces interest rate sensitivity and market volatility risks. The bearish technical outlook and Federal Reserve policy uncertainty create headwinds, though oversold conditions may present tactical opportunities for investors anticipating rate cuts.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →TMF is a leveraged ETF that seeks to provide 300% (3x) of the daily performance of the ICE U.S. Treasury 20+ Year Bond Index. It is a tactical instrument used by sophisticated traders to capitalize on declining interest rates or to hedge against equity market volatility. Due to its daily reset mechanism and high expense ratio, TMF is structurally designed for short-term speculation rather than long-term buy-and-hold investing.
Read more on TMF →