Hershey Co vs TKO Group Holdings Inc — how do they compare? Hershey Co trades at $162.74 (market cap $32.66B), while TKO Group Holdings Inc trades at $178.01 (market cap $13.28B). The key difference: Hershey Co is far larger — about 2.5× TKO Group Holdings Inc's market cap, and Hershey Co pays the higher dividend (3.57%). Which is the better fit depends on your goals — on Pluang, investors hold Hershey Co for 135 Days and TKO Group Holdings Inc for 30 Days on average.
| HSY | TKO | |
|---|---|---|
Market Cap | $32.66B | $13.28B |
Volume | 1,578,237 | 857,653 |
Sector | Consumer Staples | Media |
52-Week High | $236.28 | $224.96 |
52-Week Low | $157.61 | $175.58 |
Typical Hold Time | 135 Days | 30 Days |
Enterprise Value | $37.79B | $17.64B |
Dividend Yield | 3.57% | 1.74% |
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $162.54, up 1.37% with a bearish technical signal despite beating earnings expectations for three consecutive quarters. The stock shows strong profitability with 12.24% net margin and 32.81% ROE, though 2025 net income declined significantly. Recent news highlights dividend resumption and international leadership changes while analysts maintain a cautious stance with 65.72% hold ratings.
HSY presents a mixed outlook with solid fundamentals offset by near-term challenges. The 26% upside to consensus price target of $204.62 offers potential, but cocoa cost pressures and technical bearishness warrant caution. Dividend investors may find value given the recent payout resumption, though margin compression remains a key monitorable.
TKO trades at $181.63, up 1.67% today, but technical indicators signal a bearish trend with the current price near support at $180. The stock recently hit a 52-week low of $174.58 (Defense World, 2026-10-02), reflecting near-term pressure. Fundamentally, revenue grew to $5.3B in 2026 with a net profit margin of 4.32%, though the Q2 2026 EPS of $1.34 missed expectations. A quarterly dividend of $0.79 was declared for payment on September 30, 2026.
The outlook is mixed: strong analyst consensus (89% buy ratings) and a $227 price target suggest upside, but bearish technicals and recent earnings misses pose risks. Key opportunities include media rights growth from UFC and WWE, while execution on guidance and competitive pressures are critical watchpoints for investors.
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Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →