Hershey Co vs Global X Defense Tech ETF — how do they compare? Hershey Co trades at $162.36 (market cap $32.66B), while Global X Defense Tech ETF trades at $59.92 (market cap $6.29B). The key difference: Hershey Co is far larger — about 5.2× Global X Defense Tech ETF's market cap, and Hershey Co pays a 3.57% dividend while Global X Defense Tech ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Hershey Co for 135 Days and Global X Defense Tech ETF for 44 Days on average.
| HSY | SHLD | |
|---|---|---|
Market Cap | $32.66B | $6.29B |
Volume | 1,578,237 | 1,133,252 |
Sector | Consumer Staples | Sector/Thematic |
52-Week High | $236.28 | $78.02 |
52-Week Low | $157.61 | $58.20 |
Typical Hold Time | 135 Days | 44 Days |
Enterprise Value | $37.79B | — |
Dividend Yield | 3.57% | — |
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $162.74, up 1.5% with bearish technical signals but strong fundamentals. The stock shows consistent earnings beats (3 of last 4 quarters) with Q3 2026 results pending. Revenue grew to $11.69B in 2025, though net margin compressed to 7.55% from 19.82% in 2024. Analyst consensus targets $204.62 (25.7% upside) with 65.7% hold ratings. Recent news highlights dividend resumption and international leadership changes.
HSY presents a mixed outlook: valuation appears reasonable (P/E 22.2) with strong brand positioning, but faces margin pressure from commodity costs. The technical bearish trend near key support at $161 suggests near-term caution. Long-term investors may find value given dividend growth resumption and consistent market share, though cocoa price volatility remains a key risk.
SHLD (Global X Defense Tech ETF) trades at $59.87, up 1.92% today, but technical indicators show a bearish trend with moving averages signaling strong selling pressure. The ETF focuses on defense technology with exposure to global defense firms, benefiting from increased defense spending trends. Recent institutional buying activity indicates growing investor interest in the defense sector.
The outlook for SHLD appears mixed - strong geopolitical tailwinds support defense spending growth, but technical weakness suggests near-term pressure. Key opportunities include exposure to rising global defense budgets, while risks involve sector volatility and geopolitical uncertainties affecting defense stocks.
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Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →SHLD tracks the Global X Defense Tech Index, targeting companies that lead the technological transformation of the defense sector. It focuses on pure-play innovators in cybersecurity, artificial intelligence, robotics, and advanced military systems, excluding traditional commercial aerospace to maintain a high level of thematic purity.
Read more on SHLD →