Hershey Co vs Schwab US Dividend Equity ETF — how do they compare? Hershey Co trades at $184.8 (market cap $37.02B), while Schwab US Dividend Equity ETF trades at $34.34. The key difference: Hershey Co pays a 3.15% dividend while Schwab US Dividend Equity ETF pays none, and Schwab US Dividend Equity ETF is trading nearer its 52-week high, Hershey Co nearer its low. Which is the better fit depends on your goals.
| HSY | SCHD | |
|---|---|---|
Market Cap | $37.02B | — |
Sector | Consumer Staples | Broad Market / Factor |
52-Week High | $236.28 | $34.27 |
52-Week Low | $162.31 | $26.44 |
Enterprise Value | $42.15B | — |
Dividend Yield | 3.15% | — |
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $184.19, up 0.79% with a bullish technical outlook and strong fundamental performance. The stock shows consistent earnings beats with Q2 2026 EPS of $1.90 exceeding expectations by 33%, while revenue growth remains steady at $11.69 billion for 2025. Technical indicators show bullish momentum with the current price near resistance at $184, supported by positive moving average signals. The company maintains robust profitability with 38.38% gross margins and 32.81% ROE, though net income declined to $883 million in 2025 from previous highs.
HSY presents a favorable risk-reward profile with analyst consensus target of $196.78 offering 7% upside potential. Recent margin recovery from favorable cocoa contracts and dividend growth support bullish sentiment, though volume declines and competitive pressures in salty snacks remain concerns. With 68.57% of analysts maintaining Hold ratings, the stock offers steady growth potential but requires monitoring of consumer demand trends and input cost management.
SCHD trades at $34.26, showing modest daily gains of 0.2% with strong bullish technical signals from moving averages. The ETF maintains its position as a core dividend equity holding, though key valuation metrics remain unavailable in current data. Recent institutional activity shows Barry Investment Advisors increased their position by 29.9% during Q2 2026, indicating continued institutional confidence in the fund's strategy.
SCHD faces competition from alternative income ETFs while benefiting from the current market rotation toward value strategies. The fund's 2% yield and dividend-focused approach appeal to retirement investors, though tax efficiency considerations remain crucial for optimal positioning. Market sentiment suggests SCHD serves as a defensive holding in volatile environments.
Trailing returns across standard periods
Latest headlines on both assets
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →SCHD is an ETF that tracks the Dow Jones U.S. Dividend 100 Index. It selects high-quality companies with a consistent track record of paying dividends, focusing on financial strength metrics like cash flow to total debt and return on equity, and excluding REITs. The fund aims to provide both income and capital appreciation, making it a popular choice for long-term, dividend-focused investors.
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