Compare Hershey Co (HSY) vs ProShares Ultra QQQ ETF (QLD) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Hershey Co vs ProShares Ultra QQQ ETF — how do they compare? Hershey Co trades at $162.74 (market cap $32.66B), while ProShares Ultra QQQ ETF trades at $98.43 (market cap $15.38B). The key difference: Hershey Co is far larger — about 2.1× ProShares Ultra QQQ ETF's market cap, and Hershey Co pays a 3.57% dividend while ProShares Ultra QQQ ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Hershey Co for 135 Days and ProShares Ultra QQQ ETF for 36 Days on average.
| HSY | QLD | |
|---|---|---|
Market Cap | $32.66B | $15.38B |
Volume | 1,578,237 | 4,844,085 |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $236.28 | $100.77 |
52-Week Low | $157.61 | $57.16 |
Typical Hold Time | 135 Days | 36 Days |
Enterprise Value | $37.79B | — |
Dividend Yield | 3.57% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $162.54, up 1.37% with a bearish technical signal despite beating earnings expectations for three consecutive quarters. The stock shows strong profitability with 12.24% net margin and 32.81% ROE, though 2025 net income declined significantly. Recent news highlights dividend resumption and international leadership changes while analysts maintain a cautious stance with 65.72% hold ratings.
HSY presents a mixed outlook with solid fundamentals offset by near-term challenges. The 26% upside to consensus price target of $204.62 offers potential, but cocoa cost pressures and technical bearishness warrant caution. Dividend investors may find value given the recent payout resumption, though margin compression remains a key monitorable.
QLD (ProShares Ultra QQQ ETF) trades at $97.56, down 2.66% amid broader market volatility. Technical indicators show a bullish moving average signal but neutral oscillators, with key support at $96 and resistance at $100. The ETF provides 2x leveraged exposure to the Nasdaq-100, attracting institutional interest as evidenced by recent buying activity from 180 Wealth Advisors. Recent news highlights QLD's resilience compared to higher-leverage alternatives during market downturns.
The outlook for QLD remains tied to Nasdaq-100 performance and Federal Reserve policy. While technical momentum appears positive, investors face amplified volatility risks inherent to leveraged products. The ETF's 2x leverage structure offers middle-ground exposure that may appeal to tactical investors seeking Nasdaq-100 upside with less extreme risk than 3x products.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
No sentiment data available yet.
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Hershey Co
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →About ProShares Ultra QQQ ETF
QLD is a leveraged ETF that seeks daily investment results corresponding to 200% of the daily performance of the NASDAQ-100 Index. It achieves 2x leverage by investing in financial instruments such as swaps and is designed as a tactical trading tool for investors with a bullish (long) view on the NASDAQ-100. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on QLD →
