Hershey Co vs Procter & Gamble Co — how do they compare? Hershey Co trades at $170.13 (market cap $34.83B), while Procter & Gamble Co trades at $147.62 (market cap $347.26B). The key difference: Procter & Gamble Co is far larger — about 10× Hershey Co's market cap, and Hershey Co pays the higher dividend (3.38%). Which is the better fit depends on your goals.
| HSY | PG | |
|---|---|---|
Market Cap | $34.83B | $347.26B |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $236.28 | $167.18 |
52-Week Low | $162.31 | $138.10 |
Enterprise Value | $39.63B | $372.74B |
Dividend Yield | 3.38% | 2.92% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $171.72, showing modest daily gains of 0.18%. The stock faces bearish technical signals with recent price action near support at $170, while fundamentals reveal mixed performance with strong earnings beats but compressed margins. Recent Q1 2026 EPS of $2.35 exceeded expectations by 15%, though net income margin declined to 7.55% in 2025 from 19.82% in 2024 due to cocoa cost pressures. The company maintains solid cash flow generation with $2.28B operating cash flow in 2025.
Hershey presents a cautious opportunity as margin recovery begins in Q2 2026, with analyst consensus target of $208.42 offering 21% upside. However, volume concerns and competitive pressures pose near-term risks. The 3.3% dividend yield provides income support while investors await evidence of sustained sales volume recovery and margin expansion in upcoming earnings.
Procter & Gamble (PG) trades at $147.445, down 1.68% on the day, with a bullish technical outlook supported by moving averages and a neutral RSI near 54.62. The company reported consistent earnings beats in recent quarters, with Q1 2026 EPS of $1.59 exceeding expectations. Revenue for 2025 reached $84.28B, with a net income margin of 19.16%, while valuation metrics show a P/E of 21.8 and P/S of 4.18. Recent news highlights include a partnership with the WNBA and dividend payments of $1.09 per share.
The outlook for PG is positive, driven by strong profitability, reliable dividends, and analyst consensus favoring a buy rating with a $161.71 price target. Risks include premium valuation concerns and soft demand pressures, but the company's supply chain improvements and brand strength provide resilience. Institutional activity shows mixed positioning, with some firms increasing stakes amid overall bullish sentiment.
Trailing returns across standard periods
Latest headlines on both assets
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →